There's something sad, sweet, and savory about reaching significant milestones. They serve as a reflective mirror, allowing us to pause on the path behind us and to look forward toward the journey that lies ahead. As I recently turned 40, a milestone that stung a bit, it also brought along a sense of profound gratitude. After all, many friends shared that their 40s were their favorite decade, and so I'm excited to see what this new chapter holds. Another milestone that we're celebrating this year is the 10th anniversary of 401(k) Marketing. It all began with a simple question, "What do you ..read more

When was the last time you met with a prospect and their fiduciary files were flawless? You know, meticulously labeled file folders, color-coded tabs, and impeccably detailed meeting notes. Perhaps once or twice? On the flip side, when was the last time you encountered a fiduciary, whose files were a blend of trade secrets, inexplicably saved URL links, and documents buried deep within email communications? It's like stumbling upon a digital treasure trove where chaos meets dysfunctional order. It's no wonder that when you are the organized hero, you can guide the prospect toward a solid fidu ..read more

Recently, I found myself in an engaging conversation with a long-standing client. They reminisced about the good old days when they used to distribute simple, branded white cotton t-shirts at Employee Education meetings. These weren't high-end or fancy shirts, just comfortable tees with their company logo on the right side. The shirts came in various sizes and were handed out to employees who asked a question during the meeting or simply requested one. The client fondly recalled how these t-shirts often served as conversation starters and brought a wave of joy across the room. Despite being s ..read more

Understanding the digital landscape and how to leverage it for business development has become a critical skill for 401(k) advisors. This article will delve deeper into the content creation process, exploring the ideation, research, composition, design, and distribution stages in more detail. It will also examine who should create content, why it's important, and the benefits that consistent business development strategies bring. Diving Deeper into Content Creation In its simplest form, content creation is the process of generating ideas and ends with distributing them to your plan audience ..read more

As 2023 ends, it's a great time to evaluate your current business goals and assess your progress. Did you hit your targets? Were there areas for improvement? And most importantly, what should you focus on in 2024? Let's take a closer look. Evaluate Progress Before you can set new goals, you need to evaluate your past performance. Start by reviewing your existing marketing plan. Did you execute it consistently? Consider the metrics you've been tracking - website traffic, social media, email marketing - and compare them to your goals. Did you hit your targets? If not, what got in the way? Be ho ..read more

You play a crucial role in helping people secure their financial future. As the demand for retirement plan services grows, it becomes increasingly important for advisors to build a strong pipeline of potential clients. In this article, we will explore effective strategies and key steps that retirement plan advisors can take to build a robust 401(k) pipeline. Understand Your Target Market To build a successful 401(k) pipeline, you should have a clear understanding of your target market. Identify the industries, companies, and individuals who are likely to benefit from your services. By focusin ..read more

Fun marketing ideas to grow your business effectively As a retirement plan advisor, it's important to continuously seek out new 401(k) clients. While maintaining current client relationships is crucial, expanding your client base can lead to increased revenue and growth for your business. The retirement industry is constantly evolving, with new regulations and technologies emerging all the time. As a result, it's essential for advisors to stay ahead of the curve and keep up with the latest trends in order to remain competitive. By actively seeking out new clients, advisors can stay relevant a ..read more

Effective communication is key for growing your 401(k) business. And if you can believe it, not everyone has the same communication preferences. Each generation likes to receive and consume information differently. As you think about your business and who your ideal clients are, it's essential to consider which of the four main generations they belong to: baby boomers, Gen X, millennials and Gen Z. Baby Boomers Today, baby boomers have significant control over 401(k) decisions and represent around 25% of the labor market. However, with 10,000 baby boomers turning 65 every day, the retirement ..read more

Are you an experienced 401(k) advisor looking for new ways to grow your business? If so, there are several strategies you can use to develop relationships with potential clients and fill the gaps in your retirement plan pipeline. But depending upon the amount of time you have to dedicate to this task; some strategies may be more effective than others. Let’s explore some ideas based on the amount of time you have available. 30 Minutes If you only have thirty minutes to spare, here are quick things you can do to support your business development efforts. Connect on social media. Find company de ..read more

Retirement plan advisors know how hard it can be to find the time and resources for effective marketing. It's easy to settle for “just getting by” with outdated content, lackluster designs and text that fails to stand out in today's competitive market. But that trio can hurt your business. Don’t miss out on potential opportunities. Now is your chance to leverage new strategies, deliver relevant topics, refresh designs and write copy that can truly differentiate you! Stay Ahead of the Joneses The recent wave of industry and regulatory updates has created a unique opportunity. Updating content ..read more