Every business is different, which means the choice between hiring an in-house marketing team or contracting with a marketing agency will look different to everyone making the decision. If you’re facing this dilemma, you may have already started a list of pros and cons for each. We may have a few key points you haven’t yet considered. Let’s take a look. Hiring Your Own Team   The Pros There are obvious pros to hiring your own in-house marketing team. First, you get the team’s full, undivided attention on your business and your brand at all times. These professionals will know your brand ..read more

Arlington Heights, 01/31/24 – JRS Mar/Com, a leading innovator in the marketing and communications industry, proudly announces the release of an innovative marketing solution that blends physical and digital disciplines. A cutting-edge marketing solution designed to revolutionize how businesses connect with their target audience. The Phygital solution leverages advanced data analytics and personalized marketing strategies to deliver unparalleled results for businesses seeking to enhance their customer engagement and drive revenue growth. With a focus on precision targeting and tailored messagi ..read more

In 2023 and beyond, the importance of website accessibility is on the rise. As the population of individuals with disabilities continues to grow and legal obligations for compliance become more stringent, it is important websites are made to be inclusive and accessible to a diverse audience. Despite legal obligations, compliance in these practices allows small businesses to connect to a wider array of users. In this article, we’ll delve into the requirements and significance of web accessibility and provide advice on how to make your website inclusive from a small business perspective.   ..read more

JRS Mar/Com Employment Opportunity – Marketing Project Manager JRS Mar/Com is currently looking for a Project Manager to be responsible for handling our company’s ongoing projects. This person will work closely with team members to ensure that all project requirements, deadlines, and schedules are on track. Responsibilities include submitting project deliverables, preparing status reports, and establishing effective project communication plans as well as the proper execution of said plans. The successful candidate will have proven experience in project management and the ability to lead teams ..read more

According to Wyzowl, nine out of ten people want to see more video content from brands. That’s reason enough to explore video marketing. With more than 82% of web traffic consisting of video, if you’re not already using video content in your marketing strategy, you’re behind the curve. Sure, videos are entertaining. They stimulate the senses and pique more emotions—emotions that often lead to purchases. Videos also help potential buyers retain information. Did you know that people remember 95% of a message delivered through video or images but only 10% of a message delivered with text?  W ..read more

If you’re like us, you don’t know what happened to 2023, you woke up on Monday and poof… we were half way through November. Hopefully, like us, you were busy and productive throughout the past year, even if it is mostly a blur. The team here at JRS Mar/Com continues to grow, we have added a new Social Media Manager (Fran) as well as a new Marketing and Communications Associate (Kristin). Our tried and tested team of existing professionals including Sarah, Cali, Beth and Jara have remained with us, delivering more results driven campaigns for our clients. As we look to the N ..read more

A UIUC Advertising graduate with a minor in Art + Design, Fran returns to the team where she embarked on her first-ever internship. Fran’s insatiable curiosity shines through, reflecting a professional journey spanning roles as a TikTok Ads creative strategist, a digital marketing intern, an assistant manager at a scuba dive shop, and even as a business owner. She has cultivated a print-on-demand e-commerce business and dabbles in web design for clients. Fuelled by passions for travel, nature and community, her ultimate dream is to one day live sustainably off of her own land.  “It’s a fu ..read more

We are excited to announce the latest addition to our team at JRS Mar/Com! Please join us in welcoming Kristin Jezuit as our newest team member.    Kristin brings a wealth of experience and expertise to her role as a Marketing and Communications Associate. With a Bachelor’s degree from Indiana University Purdue University Indianapolis and a Master’s degree from the University of Cincinnati, Kristin’s educational background has laid a strong foundation for her career.    With over 15 years of experience in project management, business development, external and internal marke ..read more

JRS Mar/Com is excited to welcome Andrew Bittner to the team as a media management and sales intern this fall. Andrew grew up in Elk Grove Village, Illinois and is currently a senior at Aurora University. He is currently pursuing an undergraduate degree in both marketing and communications. Andrew loves to problem solve and enjoys working with people which is why he chose to major in marketing with the intention of pursuing a career in sales. Andrew also has a love of content creation, typically in video format, which is why he chose to major in communications. Andrew hopes to hone his skillse ..read more

Too often, marketers begin the tasks for marketing without first setting out a solid plan. A strategy is key if you want to create marketing assets and distribute them in a way that will help you reach your target audience. Without a plan, you also can’t measure your success. That’s why we always start with a map, so we always know which direction to go.  The Crucial First Steps The first step you must take is to determine how buyers will find you. That means understanding which keywords and search terms are most likely to result in high rankings on Google. While some intuition might get ..read more