Website hosting services comparison: alternatives to Bluehost
Encompass Creative Blog
by Karen VanGorp
2w ago
I have used and recommended Bluehost website hosting for years, but lately it’s been apparent that it’s time to look for an alternative. Their support used to be excellent, but I noticed it suddenly went downhill last year, and several Bluehost users have also experienced issues with site speed and downtime. One of my clients on Bluehost had a malware issue last year, and getting it resolved was a nightmare. Plus, their recently redesigned customer dashboard is buggy and makes it hard to find things.  Below is an overview of several popular website hosting services, listed from least to m ..read more
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SEO copywriting guidelines
Encompass Creative Blog
by Karen VanGorp
2M ago
I often work with clients who are in the process of rebranding and building a new website. Often, these clients have been in business for a while and are refining their business services and offerings after having worked with a business coach. This is the perfect time to start thinking about search engine optimization! While it’s always possible to incorporate SEO into your content later, after your site has already launched, it’s much easier and often more effective to start it at the same time you do your copywriting and web design / redesign. (And remember, SEO isn’t something you do once ..read more
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10 common mistakes authors make on Instagram
Encompass Creative Blog
by Karen VanGorp
1y ago
Are you an author trying to build a following on bookstagram? There is a huge reading community on Instagram, and readers love connecting with authors! But how do you get them to follow you and engage with you? What should you be posting? How does any of this work? If you’re just getting started on Instagram, click here to read the basics. But if you’ve been at it for a while and you’re not seeing the results you want, make sure you’re not committing these 10 common mistakes I see authors making on Instagram. There are others we could talk about – like lacking a strategy, not using a business ..read more
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What is bookstagram, and how can you use it as an author?
Encompass Creative Blog
by Karen VanGorp
1y ago
If you’re an author or aspiring author trying to navigate the often-confusing world of social media, you’ve likely heard of bookstagram. And if you’re like most people, you probably have questions. What exactly is bookstagram? How do you get involved? And how can you use it to reach readers and promote your book? What is bookstagram? Bookstagram is not its own social network; rather, it refers to a sub-community on Instagram that is focused on books. The term bookstagram can also refer to an individual Instagram account that is devoted to books. Book bloggers, publishers, agents, authors, and ..read more
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The complete guide to building an author website
Encompass Creative Blog
by Karen VanGorp
1y ago
Are you an author looking to build your own website? The process can be a little overwhelming, especially if you’ve never built a website before. While a small author website can be completed in a relatively short period of time, you’ll want to make sure you complete all the necessary steps in order for your site to provide a good user experience, function properly on different devices, and help you meet your goals as an author. This guide to author websites will walk you through the web development process from start to finish, and let you know what to expect from each step along the way. Ste ..read more
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7 questions to ask before building a website
Encompass Creative Blog
by Karen VanGorp
1y ago
You know your small business needs a website, but you have no idea where to begin. Should you take a webinar and try to figure it all out yourself? Should you pay someone else to do it for you? How much will it cost? And what does your website need on it, anyway? The answer to all of these questions is, it depends. Like any other business decision, the right plan for your website will depend upon your personal needs, goals, skill set, and availability. So before you decide to spend a weekend learning WordPress or hire the cheapest web designer you can find, make sure you understand what it is ..read more
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7 ways to create content that your audience actually wants
Encompass Creative Blog
by Karen VanGorp
1y ago
The key to success in content marketing is relevance. Your content needs to have a purpose and provide real value in order to earn your audience’s trust and keep them coming back for more. And creating content with a purpose means understanding what your customers really want — what’s important to them, what challenges they face, and what they expect from your product or service. Getting to know your customers in this manner isn’t hard. It requires some effort, but the insight gained is more than worth it. The following tactics can help you strengthen your relationships with your customers and ..read more
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Mapping your content to the buyer’s journey
Encompass Creative Blog
by Karen VanGorp
1y ago
So you’ve decided that your business could benefit from content marketing. Or maybe you already have a blog, and you’re diligently producing content, but you aren’t sure if it’s doing any good, and your site visitors don’t seem to be clicking on your CTAs. Recognizing the value of content marketing is an important first step, but simply writing content isn’t enough. In order for your content to drive action on your site and capture leads, it needs to speak to each user according to where they are in their decision-making process — a process that’s also known as the buyer’s journey. We talked a ..read more
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What should you blog about, anyway?
Encompass Creative Blog
by Karen VanGorp
1y ago
On all of the websites I develop, I include a blog. Why? A blog is a great way to add fresh, valuable content to your site on a regular basis — important for search engine optimization. It’s also a great way to add content that speaks to users at all stages of the buyer’s journey — important for lead generation. Companies that have prioritized blogging are 13 times more likely to see a positive ROI on their marketing spend, and 82% of businesses that blog daily have acquired a customer through their blog. Okay, so now that we’ve established that having a blog on your company website is benef ..read more
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5 common website mistakes that hurt your conversion rates
Encompass Creative Blog
by Karen VanGorp
1y ago
In the early days of the Internet, most websites functioned like online brochures: All you had to do was write a few pages about your company and your services, make sure your phone number was prominent, include a contact form, and you were good to go. These brochure sites were basically response channels — a method of providing more information to someone who was already familiar with your business or your brand and who perhaps needed some additional information before making a purchase. These days, the way that people search for information and make decisions has changed. Assuming your websi ..read more
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