The COGO AI Newsletter is back, with another batch of tips and tricks that will help you create a winning digital marketing strategy with AI!   TOP HEADLINES Google Ads AI — YouTube and Gmail advertisers now have access to generative AI, and not everyone is happy about it. AI for iPhone 16 — An on-device large language model is likely going to be announced at WWDC 2024. Ask Meta anything — Meta’s AI assistant now integrates real-time search results from both Google and Bing.   TOOL TRENDS Write better headlines —  RebelMouse introduces a new generator that will enhance your ..read more

It’s time for a fresh serving of the COGO Newsletter, featuring all the expert advice you need to take your marketing game to the next level in 2024! THE BIG PICTURE Dodging the block — How marketers must adapt in the age of increasingly smart ad blocking techniques. The best B2C channels — Drive more sales by utilizing these top five marketing channels. Grappling for attention — The art of marketing in the age of the eight-second attention span. SOCIAL AND BRAND AWARENESS Differentiate yourself — How LinkedIn’s new changes will boost your marketing in 2024. Social is here to stay — Why s ..read more

It’s time for the latest edition of the COGO AI Newsletter, with expert strategies to supercharge your digital marketing!   TOP HEADLINES An astonishing forecast — OpenAI’s CEO predicts that AI will overhaul up to 95% of marketing tasks. Shifting positions — Brands reassess marketing roles to build out new capabilities in the AI era. The next big thing — Apple is developing its AI presence, exploring the idea of AI powered robots for home use.   TOOL TRENDS Good news for SEO — A recent study of Perplexity AI SERPs reveals opportunities for ecommerce sites. AI for lead gen — These are ..read more

In the social media landscape, LinkedIn was always an outlier because it was more of a professional networking service than a “look at me” platform. However, over the past couple of years it seems that all the social channels are trying to become each other, each adopting the most popular features of the others in an attempt to capture a greater amount of our collective attention. LinkedIn is now taking a step back from that homogenization, choosing to differentiate itself once again and lean back into its traditional emphasis on business expertise. Here’s why that’s good news for you. Creato ..read more

We’re back with more from the COGO AI Newsletter, featuring important AI news and tools to help you get ahead of the AI marketing curve!   TOP HEADLINES Crafting search through AI — What to expect as Google’s AI search is changing marketing strategy. True customer personalization — How marketing tech leaders must personally upskill and embrace AI in 2024 and beyond. Nvidia unveils new chip — Blackwell GPUs help Nvidia push to extend its dominance in the AI market.   TOOL TRENDS One critical tool — Nextdoor’s CMO says small businesses are underutilizing this essential AI marketing too ..read more

It’s time for another edition of the COGO Newsletter, with all the digital marketing expertise to get your business on the right track in 2024!   WEB DESIGN The importance of identity — Why strong branding needs to be a central concern when redesigning your website. Update and upgrade — Seven tips to tidy up your website for a better customer experience. Balancing speed and sustainability — In an industry obsessed with growth, here’s how to consider environmental impact in your web design.   OPTIMIZATION Simplify your SEO — Execute effective campaigns and improve results with this si ..read more

We’re back with another edition of the COGO AI Newsletter, featuring all the latest AI info you need to boost your digital marketing strategy!   TOP HEADLINES Who is suing and who is signing — A rundown of all the AI publisher deals versus lawsuits against generative AI companies. The new social boom — How marketers are navigating the boom of AI-powered social media ad tools on major platforms. Measuring the rate of adoption — A look at how quickly consumers and businesses are adopting AI tools compared to past tech.   TOOL TRENDS Beyond the mainstream — An updated list of the best A ..read more

How much effort are you putting into your Google Business Profile? If your business has a physical location, your GBP is an essential SEO tool that greatly affects both your Google Maps listing and your local search rankings, and photos are one of the most important elements of the GBP. Here are five common mistakes when it comes to the images you upload to your Google Business Profile. 1. You don’t have photos at all. According to Google, businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites ..read more

Welcome to the latest edition of the COGO AI Newsletter, where we bring you knowledge about the best AI tools from experts who can help you build a solid digital marketing strategy!   TOP HEADLINES Two giants unite — Ahead of its expected IPO, Reddit has partnered with Google for an AI content licensing deal. Gemini integration — Google announces plans to enhance its advertising products with Gemini AI models. AI chip development — Six major companies are developing AI chips for use in everything from network servers to cars.   TOOL TRENDS Battle of the writing tools — A look at Jasp ..read more

It’s time for a fresh serving of the COGO Newsletter, featuring all the expert advice you need to take your marketing game to the next level in 2024! THE BIG PICTURE Shifting priorities — Why accessibility will become the foundation of marketing strategies in 2024. How to build trust — Maintaining trust with customers is one of the biggest challenges facing businesses this year. Ad spending is up — US social network ad spend will be 10% higher than previously expected. SOCIAL AND BRAND AWARENESS Key 2024 stats — Here are 50+ social media statistics you need to know to understand marketing in 2 ..read more