Today I’m sharing with you three tips that you simply MUST be thinking of in your business social media marketing. But before we get to that – have you got yourself a copy of my marketing book – Small Town Big Impact? If not, head to my website and get yourself a copy www.socialmediaandmarketing.com.au – there’s 107 different marketing strategies in there – it’s well worth the read. And plus if you really don’t want to read it all – you don’t have to. Just flick open a page, have a read of a strategy and if it’s right for you, test it in your own business. Simple! Ok, here are three things yo ..read more

Hey there, my amazing listener, welcome and thank you for tuning into episode 292 of the Small Business Made Simple Podcast. Welcome to April! This month, the theme is business basics. The basics things you need to know about business, to be successful. Maybe you’ve been in business for a while, but don’t be fooled sometimes going back to basics is exactly what you need to do to move forward. But before we get into today’s episode, I just wanted to talk about how I can help you in business. Whether you’re after an Hour of Power – just need my brain for 1 hour to get answers to questions or ..read more

Given just how challenging life in small business can be at the moment, I wanted to continue on my series of blog posts about lead generation for your business – because without leads there are no customers/clients and without them, there is no business. Too many small business owners spend WAY TOO MUCH TIME chasing the “next” sale on social media without a real plan to nurture that new lead into a sale. The number one reason why you should be on social media is to get people off social media! You need to get them onto a list so you can nurture them and have somewhat a more certain amount of c ..read more

Have you thought about PR as a marketing tool? PR is a powerful marketing tool that can introduce your brand to new audiences. However, to achieve the best results, it’s important to understand how it fits into your overall marketing strategy.  PR – or Public Relations – is the art of spreading awareness about your brand, product or service through positive media coverage. This is usually achieved through distributing media releases to journalists and producers. Media releases communicate your brand message and offer your expert commentary to media professionals who may choose to use your ..read more

Hey there, my amazing listener, welcome and thank you for tuning into episode 290 of the Small Business Made Simple Podcast. Welcome to April! This month, the theme is business basics. The basics things you need to know about business, to be successful. Maybe you’ve been in business for a while, but don’t be fooled sometimes going back to basics is exactly what you need to do to move forward. But before we get into today’s episode, just a reminder of my brand new, exclusive offer – a VIP Marketing Experience in the Penthouse! And that applications are closing this week! Yep, I’ve hired a Pe ..read more

Let’s chat about getting more leads into your business! It’s something I’ve touched on a few times recently, and I’ve had lots of people reach out and ask questions around email marketing and lead magnets. This blog will answer some of those questions so you can ultimately fall in love with email marketing too! So, let’s go – I’m using questions from my Like Minded Business Owner community to help you get more leads! Question One: How many lead magnets should you have in your business? This is a hard question to answer generically because so many things can dictate what an individual business ..read more

Hey there, my amazing listener, welcome and thank you for tuning into episode 289 of the Small Business Made Simple Podcast. This month, the month of March, my podcasts are going to be under the theme of “Amplifiers”. So, all month I will be talking about and talking to experts about amplifying you in the business world and/or amplifying your business. I have some amazing guest interviews to share, and this one is no different! Each month, hopefully, if it works out, will have a theme, hopefully it will help you whilst navigating this thing called “business” and also keep you coming back to ..read more

Hey there, my amazing listener, welcome and thank you for tuning into episode 288 of the Small Business Made Simple Podcast. This month, the month of March, my podcasts are going to be under the theme of “Amplifiers”. So, all month I will be talk about and talking to experts about amplifying you in the business world and/or amplifying your business. I have some amazing guest interviews to share, and they’ll be some “Jenn” episodes as well. Each month, hopefully, if it works out, will have a theme, hopefully it will help you whilst navigating this thing called “business” and also keep you co ..read more

I’ve got a question for you today – is your social media REALLY working for you? How much time do you spend on social media a week/day? Can you honestly, hand on heart, say you are getting a good return (financial – not likes, comments, engagement stuff, but money – what we need as business owners) for your efforts on social media. I make no secret of the fact that I have a love/hate relationship with social media.  My business definitely wouldn’t be where it is today without it, but if I could have a business that didn’t require it, I think I’d be all in with that. This week I really wa ..read more

Hey there, my amazing listener, welcome and thank you for tuning into episode 287 of the Small Business Made Simple Podcast. This month, the month of March, my podcasts are going to be under the theme of “Amplifiers.”. So all month I will be talk about and talking to experts about amplifying you in the business world and/or amplifying your business. I have some amazing guest interviews to share and they’ll be some “Jenn” episodes as well. Each month, hopefully, if it works out, will have a theme, hopefully it will help you whilst navigating this thing called “business” and also keep you com ..read more