Blogging remains a fast-growing form of media, with 7.5 million blogs published on blogger and over 70 million on WordPress each month aside from other CMS platforms. With this sheer volume of articles being released each month, you can tell there is a strong reason for this high amount of written content being published. Now, do not think these blogs are just random articles written and published by some lass in a sweatshirt and glasses on writing about the latest fashion trend in her bedroom.  Well, that happens too. However, blogging is so much more. Blogging is crucial for business i ..read more

Hello all small business owners, online sellers, and website owners alike! Over the past few weeks we have been dropping tons of holiday eCommerce tips, strategies, tricks, and information to help you find the success you deserve selling online this season. Now, we decided to wrap everything up into one complete eBook in order to have everything you need all in one resource! As always, Bookmark is here for you and your website’s success. Feel free to reach out via Live Chat (or check out our Help Center) to find the answers you’re looking for. Now, without further ado, let’s get into it! &nbs ..read more

It’s the most beautiful time of the year unless you’re an eCommerce business owner scrambling to get everything ready for the holiday rush.  If you’re behind on your holiday preparations, don’t worry. There’s still a lot of time to get everything ready and prepare your business for the influx of holiday shoppers. This article will discuss a few last-minute tips and tricks to help your eCommerce business make it through the holiday season. Let’s start. Level up your customer service strategies Your customer service team will be working overtime during the holidays, so it’s vital to ensure ..read more

The holiday season is the busiest shopping time of the year. Store owners excitedly await the holiday season, as it comes with an opportunity to meet sales and revenue targets. However, store owners often wonder how they can divert the increased holiday shopping traffic to their storefronts. This article will answer this question. Targeted marketing strategies during the holiday season will help divert the increased shopping traffic to your online store to increase your sales and revenue significantly. Specifically, this article will reveal some of the best holiday marketing strategies you ca ..read more

The following article is Featured Guest Post from eShipper, a one-stop shop for shipping born in Canada, giving small business owners access to the best shipping & fulfillment solutions.  Although it would seem natural to pour all your efforts into online promotions, giveaways, and incentives, holiday-themed webstore design, social media outreach, and email marketing campaigns galore, you should take care of something that may otherwise be treated as an afterthought: shipping. Some of us may balk when we see holiday decorations for sale in October, but we also know that businesses do ..read more

As the holidays approach, retailers begin to plan for their biggest sales of the year. For eCommerce businesses, this means preparing for a surge in online traffic and orders. You might think it’s early, but now is the perfect time to start prepping for the holiday rush. Every year, Black Friday and Cyber Monday bring a flurry of activity to eCommerce sites. It’s important to know what to expect and plan accordingly to prepare your site for the influx of traffic so that you can avoid common mistakes and maximize your revenue. Starting your holiday marketing campaign early, making your website ..read more

Holidays! Those magical moments of the year when we are in celebration mode! And while we’re enjoying ourselves, we should also make our business website’s smile. People excitedly buy holiday essentials and presents during the holiday season, so spending increases. As a result, holiday sales provide the opportunity to hit your revenue targets. You can cash in on online holiday sales if you prepare your eCommerce site to meet holiday sales demands and provide a smooth shopping experience. In this article, we will discuss how you can prep your website for the holidays. Steps to prep your websit ..read more

Hello Bookmark users! We’re back with another monthly recap. Show Off Your Images in a Brand New Way High quality images and media are one of the most important elements to feature on your website. Without a doubt, visuals, infographics, and videos improve a customer’s reading experience. These eye-pleasing elements make the content more manageable for readers. Hence, visuals keep them engaged throughout the content. But, there’s a catch. You can’t just use any plain old images across your site. Instead, you want images that’ll draw your customers into what you’re offering. For all ..read more

Running a business can be mentally and physically draining, so it’s vital to prioritize self-care as an entrepreneur.   With these resources and some actionable tips, you’ll fight burnout and increase your chances of achieving peak productivity. Learn mindfulness techniques and arm yourself with the right tools to stay mentally sharp.  This post will provide deep insights into staying on top of your mental health while you run your business.  Read on for actionable tips and resources to help you prioritize self-care as an entrepreneur.  Fight burnout As a business owner, e ..read more

Non-product pages are essential for customer engagement. These pages allow your customers to get to know your company better. They also enable customers to interact with your business more personally. There are many different types of non-product pages that you can use to engage customers. They require time and effort to make, but with these pages at hand, you will surely be able to help build trust between your company and potential customers. This article will discuss some of the most effective customer engagement strategies with non-product pages, including valuable tips on making the ..read more