In the world of small business marketing, variations of this question consistently looms large: How much should I allocate towards marketing expenses? What percentage should you pay for marketing? How much does marketing cost on average? How much should you spend on marketing as a startup? What is the average marketing budget for small business?  It's a question that lacks a definitive answer but demands careful consideration and strategic planning. Marketing Budget Example You're running a company generating $100,000 in monthly sales. Is there a magic percentage you should earmark for ..read more

CEO, marketing consultant, speaker, and author Patrick McFadden, founded the Indispensable Marketing Process to help owner and CEOs of small businesses have a logical or process way to understand, buy, and implement small business marketing services. McFadden acknowledges that marketing can be challenging for small to mid size organizations, who are often working with limited time, money, attention-spans and resources. In 2023 - 2024 McFadden started engaging with LinkedIn Collaborative Articles. A place for unlocking community knowledge in an all new way. It starts with an article on a pro ..read more

Today we tackle – Getting the “must-have elements” on your Google Business Profile Landing Pages. The purpose of your Google Business Profile Landing Page Before delving into the must-have elements of Google Business Profile (GBP) Landing Pages, it's crucial to understand their purpose. The URL you link to in your GBP listing serves as your GBP landing page, a critical component that can significantly impact your business's standings in GBP rankings. The Google Business Profile Landing Page is not just a mere link; once clicked it's your chance to make a great impression on potential custom ..read more

In a recent discussion within a Facebook Marketing Community Group, the buzz around adjacent categories and their potential to boost keyword rankings caught my attention. Amidst the conversation, one recurring concern stood out – the notion of category dilution within Google Business Profile categories. This sparked my curiosity, leading me to explore whether having an abundance of related categories could negatively impact your business's online ranking. The Quest for GMB Categories Answers The resounding response to the question surprised me – having numerous relevant GMB categories doesn ..read more

Alright, let's get one thing straight – having a killer product or service is awesome, but in the wild world of B2B marketing, it's not the whole enchilada. Some folks out there believe that as long as their offering rocks, they're good to go. Well, newsflash – it's not that simple. In today's B2B world, success isn't just about what you're selling; it's about how you're selling it and the experience you're serving up. Buckle up, because here's the real deal on what every smart B2B brand knows. The B2B Marketing Misconception Many B2B enterprises mistakenly believe that their products or s ..read more

Maintaining a robust online presence through your Google Business Profile (GBP) is vital for the success of your business. However, there are specific factors that can lead to Google Business Profile Suspension , impacting your online visibility and credibility. In this article, we will delve into the primary reasons that may result in Google Business Profile Suspensions and explore strategies to navigate and prevent such instances. Address is a PO Box, UPS Mail Store, Virtual Office, or Other False Address A leading cause of Google Business Profile Suspensions is the provision of false o ..read more

In the vast landscape of online visibility, small business owners and CEOs often find themselves at a crossroads, wondering, "How can I improve my local ranking on Google?" The answer lies not only within the confines of your Google Business Profile (GBP) but extends to the realm of website SEO optimization.  In this article, we'll unravel the strategies that go beyond the GBP dashboard, focusing on how you can elevate your business's visibility in the coveted local map pack. Understanding the Dynamics: Google Business Profile (GBP) vs. Website SEO Before we delve into the tactics that ca ..read more

Creating a practitioner listing on Google Business Profile (formerly Google My Business) might seem like an easy project. However, if you're an principal or partner of a law firm not well-versed in the best practices and  guidelines for representing your business on Google , it can get a bit tricky. What's even more important, though, is knowing the best time to consider using a Google Business Profile practitioner listing. In this article, we're diving deep into the nitty-gritty details. We'll explore the ideal scenarios where practitioner listings shine for law firms and understand th ..read more

After reading this title, I know what you're thinking: "What are you talking about?" When being strategic and deciding on a category for your business profile , at one end of the table, you will find categories that are directly related to your business. On the other end, which is not often talked about or heavily researched, you will find categories that have nothing to do with your business; however, we have noticed that they are valuable in making your phone ring and increasing your local rankings. I call this "adjacent categories." This practice isn't new; it's often referred to as stra ..read more

  As a small business owner or CEO, you know how important it is to have a marketing strategy — but have you thought about the impact your marketing message can make in it? Google reviews or any 3rd party proof must be a important part of creating your marketing message strategy these days. The insight gain from a customer leaving a review on google provides a strong direction for message development. What’s often overlooked by small business owners in the process of a customer leaving a review on google is the actual words and phrases used. In my experience a good review often implies ..read more