Your business’s website is an important part of your online presence. So, if yours isn’t as strong as it should be, here are 6 ways to improve it.   1. Make Checkout Simple The final hurdle that a visitor to your website will face is the checkout. This is when they make a purchase and try to pay for it. For obvious reasons, this is an important step because it allows people to buy from your business, and that’s exactly what you want them to do. So, if the process isn’t simple, you need to rethink it. It should be as quick, secure and straightforward if you want to increase online sales. P ..read more

Attracting new customers to your business is something that every business wants to achieve but can be challenging, especially when you are operating in a competitive industry. Attracting new customers is critical for growth and competing at a higher level, so what are a few of the best strategies for attracting new customers? There are a handful of highly effective and proven strategies that should help you to start attracting more customers almost immediately while also increasing your brand awareness and reputation – it will then become even easier to attract more new custome ..read more

Did you know that your existing customers can market your business for free?  This is the potential in word-of-mouth marketing. 93% of consumers trust friends and family over other types of advertising. This makes your existing customer base a big marketing asset.  Many businesses can spend millions of dollars on advertising. Despite this, the potential of existing customers to market brands goes ignored.  There are many other ways to make your existing user base work for you. Still, few are as fruitful and cost-effective as word-of-mouth advertising. Read on ..read more

You cannot expect anybody to buy your product or services when they haven’t heard of it. Nor will they spend their hard-earned money on something that doesn’t provide them value. It is the reason why you need to have an effective promotional strategy. But first, let give you an understanding of what a promotional marketing strategy is? It is a marketing strategy that provides information and persuades a customer to buy a product or service. It involves the use of social media, personal selling techniques, public relations, and much more.  Companies out there use a ..read more

A call to action is important in a website. When people read these calls to action, they will feel entitled to take the next step. It’s the reason why the phrase “add to cart” became a household name. Many people understand that adding something to the cart means that they will soon buy that product. If the website doesn’t have a good call to action, it’s a lost opportunity. If you want more people to realize the value of these calls to action and take the next steps, you have to be smart and use them. These tips might help you.    Use longer and more specific phrases  It’s impo ..read more

First Impression, as crucial as it is, doesn’t always guarantee you a sale. As a matter of fact, 81% of all sales (both online and offline) take place on or after the fifth contact between a potential customer and a sales representative. This percentage goes even higher with online businesses alone. Now you can imagine how many businesses you’re losing if you simply rely on the first contact with your visitors and never do enough follow-ups. Nurturing a lead these days has become just as important as acquiring it in the first place. To successfully convert visitors that resisted the initial of ..read more

If there‘s ever been a fruitful time for online businesses, it would be now. 2020 has been a year of unprecedented ups and downs, and life as we once know it has changed entirely. However, while some haven‘t been able to keep up, others have flourished. With much of the world under lockdown, many businesses now operate either partially or entirely online. With the face of business changing so significantly, marketing trends have understandably changed as well.  New technology and statistics can completely change the game when it comes to m ..read more

If you’re following best practices when doing Internet marketing, you’re probably amazed at how easy it is to generate leads and close sales. Although it may be hard to believe, there is something even better than inbound marketing, and that’s combining inbound marketing with outbound marketing. While internet marketing works well, and offline marketing still works, too, you get the best results by integrating the two. Think of it as a way of getting the best of both worlds. The challenge is to get the two forms of marketing to work in harmony, rather than independently or at cross-purposes ..read more

Promoting any new business online is going to take a lot of time and effort. Indeed, that is why so many people fail with new concepts within the first few months. You should always research your marketing opportunities before launching a new brand. Otherwise, you might struggle to make a profit when you start trading. You could have the best concept in the world, but you’ll never make a dime if people don’t know you exist. Considering that, here are some tips and suggestions you might use.   Run free offers and great deals When you’re just starting out, your online business needs as much ..read more

You can have the most innovative products and have the best customer service but all these count for nought if you don’t market them. Marketing is the backbone of any business since it is was attracts customers (besides have quality products) and grows the revenue that the business to needs to grow and expand. As an entrepreneur looking for ways to save on cost without affecting quality, internet marketing offers effective yet less costly marketing options for your business. Like with any other industry, the internet has revolutionized the way businesses do marketing with those who master the ..read more