In the fast-paced world of digital marketing, where every message fights for a moment of your customer’s attention, the secret to truly engaging your audience isn’t wrapped in the flashiest graphics or the most aggressive sales pitch. It’s something far simpler & underrated yet incredibly impactful: empathy. Imagine crafting your marketing message in a way that doesn’t just aim for the eyes or ears of your potential customers but goes straight for the heart. This isn’t about manipulating emotions but about forging genuine connections through understanding and care. Empathy, often sidelin ..read more

Choosing the right digital marketing subscription plan isn’t just about ticking boxes; it’s about finding your business’s perfect match in the vast sea of digital marketing. With so many options out there, it can feel a bit like speed dating – swiping through endless possibilities in search of ‘the one.’ But fear not! Here, we will explore it in detail. It’s all about helping you swipe right on the perfect digital marketing subscription plan for your business. Start with understanding your business needs:   Know your main goals Before you start looking for your marketing subscription ag ..read more

Website design isn’t just about picking pretty colors or fancy layouts; it’s about aligning your digital first impression with your brand’s story and emotions that you want to evoke from your audience. Studies indicate that first impressions are made in as little as a tenth of a second or up to 30 seconds. As behavioral scientists note, we’re victims of the first impression bias; we tend to base our broader understanding and opinion of a business or person on the first piece of information we perceive. Your first impression of a thing sets up your subsequent beliefs. If the company looks ..read more

The AIDA (Attention, Interest, Desire, Action) model, has been a cornerstone of marketing strategies since its inception in the late 19th century.  It has been a crucial element in understanding the stages a consumer goes through before making a purchase decision. In simplified terms, it suggests a marketing process that is focused on capturing the attention of potential customers, fostering interest in a product, creating a desire to buy the product, and compelling customers to take action. This model is often used by brands and marketers when creating campaigns or strategies to drive ..read more

If you are new to this then, let us start with what “inbound marketing” really is and why you should be interested to set up an inbound marketing strategy for your business? In simple words, inbound marketing is a strategy that businesses use to attract potential customers by using content, such as blog posts, videos, and social media posts.  It is designed to draw people “in” rather than trying to reach out to them. This strategy can be used to help build relationships with customers, engage with them, and convert them into leads. It can be an effective way to generate interest in your ..read more

Our purchase decisions are mostly never rational! Yes, you heard me right. No matter how much you try to focus on the points that you made to support your decision but deep down you always know, there is some other sub-conscious thought process or connection, that has driven your decision. Even Gerald Zaltman, Emeritus Professor at Harvard Business School also validated this by saying in an interview that more than 95% of our decisions are made by the subconscious – including purchase decisions. But what if you could peep into that segment of your brain or subconscious that drives these deci ..read more

As a small business owner, you know that having a strong online presence is essential to your success. You also know that digital marketing is a powerful tool that can help you reach your target audience and grow your business. But what you may not realize is that the design of your website plays a critical role in your digital marketing strategy. In fact, having a poorly designed website can actually hamper your digital marketing efforts and lead to reduced conversions and growth. A poorly designed website can reflect poorly on your brand and give visitors the impression that you are not pr ..read more

Every crisis brings in an era of changes and transformation. It’s the time when businesses have to be the most adaptive towards the market, flexible to strengthen themselves as per the needs, and yet be competitive. These are challenging times that we have been facing for the past few months and if trends are to be believed then we are in for some more surprises even in the post-pandemic era. The unpredictability of consumer behaviors or increased focus on essentials or changes in buying patterns or fluctuations in demands or even shift to digital has been some of the outcomes of this crisis ..read more

Brands all over the world love to come up with unique, inspiring, and creative campaigns or events on important holidays or global celebratory days like New Year’s Eve, Friendship Day, Christmas, Valentine’s Day, etc. Out of all these celebrations, there is one such day that some brands still fear to be a part of, i.e., “April Fool’s Day”. Even to this day 1st of April is still considered to be a little bit confusing and tricky to many marketers across the globe. Celebratory events or days are usually a goldmine to marketers as they create opportunities for capitalization by bringing more fo ..read more

Marketing Launch Team OÜ has been recognized among the 10 Best Digital Advertising Agencies In Tallinn in 2021 by DesignRush. DesignRush is an industry-leading online ratings platform and marketplace, a highly acclaimed source for finding the best professional companies and agencies categorized according to their verticals and area of expertise. Their agency guides are trusted by many major industry-leading brands like P&G, Sony, Microsoft, McDonald’s, Toyota, and more. After evaluating and analyzing Marketing Launch Team OÜ’s performance and comparing it with some of the most prominent b ..read more