Businesses often want to improve operational efficiency and productivity, and they know that adjusting their tech stack can help. But too often, organizations add new tech without considering the long-term implications, overloading the business with tools that don’t work for their needs. Our recent webinar, "Right-Sizing Your Tech Stack: Building Your Revenue Systems Landscape for Operational Efficiency," digs into optimizing your tech tools for better operations. Read on for a recap of key takeaways from our experts—including practical tips for right-sizing your tech stack and mistakes to avo ..read more

As a marketer in the SaaS industry, you’re constantly under pressure to not just have a predictable funnel and deliver pipeline but to also showcase marketing attribution, all while staying under a tight budget.  To maximize your budget to the best of your abilities, you must analyze and optimize each and every one of your marketing efforts’ spend.  We must be nimble and precise when it comes to choosing the software and technology that will enable us to perform better and reach our ROI goals. Unfortunately, 65 percent of sales and marketing pros have up to five redundant tools in th ..read more

In the sales and marketing realm, a professional's most important tool is their voice. It allows them to communicate ideas, interact with other individuals, and express thoughts and emotions. However, there’s a big difference between communicating thoughts and ideas and having them heard and acted upon. How can a sales rep ensure they’re actually listening to all the small details when talking to a prospect? Are they paying attention to the words the prospect uses? Their tone? The different ways to communicate an idea?  How can a marketing professional ensure their campaigns have the desi ..read more

Inbound marketing is a great methodology that can empower your business to succeed. If your company has adopted this framework, you’ll want to find the right inbound marketing software to support your inbound marketing efforts. Creating tailored experiences for your prospects and giving them beneficial content is obviously important. To help you with that, you’ll want to use software that makes it easy to do so. For example, writing blog articles, landing pages, social media, email, guides, and so forth are all strategies you can use—but you might be thinking, “How can I utilize these strategi ..read more

Inbound marketing is a notoriously slow burn. It can take 6-9 months—and in some cases, even longer—to start to see the results of an inbound investment. Although patience is certainly a virtue and the long-term results speak for themselves, waiting isn’t the only thing that you can do.  Your martech stack plays a critical role in your inbound marketing efforts, and when properly optimized, it can be the fuel that ignites your growth. The right tools are the backbone of any successful inbound strategy, notably your: Customer relationship management (CRM) software Content management softw ..read more

In This Episode …  Has your inbound marketing agency embraced the idea of Intelligent Inbound® marketing being about a “culture of experimentation”? Can you turn abstract ideas into tangible deliverables? Are you transparent, and do you surround yourself with other transparent people you trust?  All this is part of the unique alchemy for inbound marketing strategy success for one former CMO turned SaaS co-founder. Christine Bottagaro is co-founder and chief revenue officer at Resurface Labs, a software company that gives you insight into your application programming interfaces (APIs ..read more

The importance of delivering successful revenue operations (RevOps) initiatives for mid-size to enterprise-level companies relies on having a deep understanding of the tech ecosystem and building a robust martech stack that supports a well-aligned inbound strategy. As the world gets more complicated and connected, marketers are getting more advanced in the way they use different tools to communicate and capitalize on growth opportunities. We’re seeing trends where more and more marketers are combining demand generation with revenue operations to produce high-growth systems with thoughtful, cre ..read more

In the midst of our November SmartTake Webinar, “What’s New with HubSpot Integrations,” I thought it would be interesting to share a list of the most popular HubSpot integrations that advanced HubSpot users take advantage of on a daily basis, and how these integrations simplify their lives as a marketer and/or sales leader.  Having the right systems in your tech stack will determine how you operate, market, and sell your business. Many companies make the mistake of just focusing on having the right systems in place, but they forget how to integrate them correctly.  Integrating your t ..read more