Today, I will set up a development environment for testing any SSJS or AMPScript directly from Visual Studio Code with the use of the SSJS Manager extension. It is still under development, with many more features planned. Let’s see what will come. This extension is not only a syntax highlighter and helper, but it also enables you to test your SSJS scripts quickly… Source ..read more

In today’s fast-paced digital world, businesses are constantly seeking innovative ways to boost their marketing efforts and enhance efficiency. As the owner of a marketing automation agency with over a decade of experience working for IT corporations—eight of which were deeply involved with marketing automation tools like Salesforce Marketing Cloud (SFMC) and Adobe Campaign (both Classic and… Source ..read more

One innovative way to enhance engagement and provide value is by integrating iCalendar (.ics) events into your email campaigns. Whether you’re hosting webinars, conferences, or any significant event, offering a seamless way for recipients to add these events to their personal calendars can significantly increase attendance rates and overall interest. In our example, we will focus on… Source ..read more

In the fast-paced digital landscape, marketing automation emerges as a revolutionary force, propelling businesses to new heights. It’s not just a tool; it’s a transformation. A staggering 76% of forward-thinking companies have already woven marketing automation into the fabric of their strategies, underscoring its critical role in redefining contemporary marketing. Source ..read more

In Salesforce Marketing Cloud (SFMC), Cloud Pages are commonly used for developing and testing scripts. But once these pages are published, they become accessible to anyone, which can pose a security threat if they contain sensitive info like API tokens or personal information. Additionally, if Cloud Pages are used as HTML forms without proper security measures, they can be exploited by… Source ..read more

In today’s digital era, marketing automation stands as a pivotal force for companies aiming to enhance their marketing operations, cultivate leads, and boost sales. With an impressive 76% of companies integrating marketing automation into their strategies, this technology has firmly established itself as a fundamental component of contemporary marketing practices. Despite its broad adoption… Source ..read more

Is a new era approaching? Are we on the brink of using AI as an alternative to Google, thereby establishing a new norm where we “GPT-ed” a topic? With the paid version of OpenAI chat, you gain access to personalized chatbots known as GPTs. These bots are capable of retrieving and providing advanced answers by accessing specific documentation that you can attach to each of them. Source ..read more

In Salesforce Marketing Cloud (SFMC), Cloud Pages are commonly used for developing and testing scripts. But once these pages are published, they become accessible to anyone, which can pose a security threat if they contain sensitive info like API tokens or personal information. Additionally, if Cloud Pages are used as HTML forms without proper security measures, they can be exploited by… Source ..read more

Let me show you the essentials I use in my day-to-day adventures with Salesforce Marketing Cloud. As we dive into this blog, I’ll share key insights and strategies that have been integral to my journey. I’ll provide you with practical advice for maximizing your experience with this marketing automation platform. Who wouldn’t guess this one correctly? But where else could you seek the… Source ..read more

Companies face significant challenges when it comes to managing data silos within their CRM systems, Which hinders their ability to make informed decisions and develop effective strategies based on data. Data is undoubtedly crucial for the success of any organization. However, if it remains isolated within records without being utilized to its fullest extent, its value is greatly diminished. Source ..read more