It may still be the early days of AI regulation, but now's the time to establish policies to ensure safe, productive, and responsible AI use. Like many others, I believe that artificial intelligence (AI) may create one of the most fundamental and far-reaching transformations we’ve experienced in our lifetimes. Leveraging AI can help us run our companies more efficiently, and deliver better and more timely customer experiences. For software companies, it’s becoming a necessity to develop products and services that tap into the power of AI. Ignore doing so and risk being left behind. Even so ..read more

After several previous delays, Google has announced that the deprecation of third party cookies from Chrome will not happen this year.  ..read more

In the swiftly changing telecommunications industry, the thin line between success and failure is increasingly defined by the efficiency of marketing investments. The common challenges facing marketers, such as: overspending in auctions,  launching ineffective campaigns,  misaligned targeting efforts,  often dilute the potential returns from their digital media investments. These issues highlight a crucial need for a more refined and strategic approach to marketing. The introduction of Customer Data Platforms (CDPs) has been a game-changer in this landscape, o ..read more

The new MAD (ML, AI & Data) landscape has recently been released and underlines the growth of this sector of the martech ecosystem.  ..read more

Google parent company Alphabet has reportedly been consulting advisors about the  possibility of making an offer for HubSpot ..read more

With the impending deprecation of third-party cookies and the necessary shift towards a thirst-party-data strategy, businesses should start shifting from a Data Management Platform (DMP) to Customer Data Platform (CDP). Unlike DMPs, in fact, CDPs focus on first-party data, offering versatility and adaptability for long-term customer engagement, even in a cookieless world. They enable businesses to leverage their first-party data effectively, ensuring hyper-personalised experiences and unlocking new opportunities for meaningful customer connections and sustainabl ..read more

With the vast array of Father’s Day marketing initiatives, we explore innovative Father’s Day campaigns that truly drive engagement and boost sales; ranging from fashion retailers to ..read more

As companies look to improve marketing and overall business performance, many are looking to enhance their marketing capabilities.  ..read more

Partner Content ..read more

Partner Content ..read more