“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” John Wanamaker ~1900. 100+ years later, we aren’t much better off. While marketers today have more data than ever before, the challenge has become one of reliability. Garbage in, garbage out. Regardless of how sophisticated your marketing BI and teams are, if their decision input parameters are wrong, their decisions’ outcome will be wrong as well.   As a result, marketers are often making bad decisions without even knowing it. In modern marketing, attribution data is the basis of every decision ..read more

Deep linking is an essential component in any successful mobile marketing campaign. The value it delivers by connecting a fragmented mobile ecosystem and enabling a superior mobile user experience is well known. However, very few truly understand how this is done, and are often confused by different types of links used to route users from point A to point B within a mobile device. To help make sense of it all, we’ve just released Everything a Marketer Needs to Know About Deep Linking – the most comprehensive deep linking guide in the market, with 6 in-depth chapters covering everything f ..read more