3 Dangers of Affiliate Marketing and How to Avoid Them
ZenBusiness Blog » Market Your Business
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1w ago
Do you have an affiliate program for your business? Or are you thinking of adding one? Here are three common problems that can impact an affiliate program’s effectiveness and profitability.  The affiliate industry is nuanced. There are many players, layers, and moving parts. While some of these nuances are what make the affiliate model unique ..read more
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9 Ways to Write Sure-Selling Ads
ZenBusiness Blog » Market Your Business
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1w ago
Here are some advertising and copywriting tips to help your small business sell big. What makes your ads, sales letters, websites, and other marketing materials as hard-hitting and sure-selling as possible?  Certainly, you must start with a product or service that delivers genuine benefits and authentic value to your customers and prospects. And each individual ..read more
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The 4 Most Important Rules of Word-of-Mouth Marketing
ZenBusiness Blog » Market Your Business
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1M ago
When you focus on earning the respect and recommendation of customers, they’ll do your advertising for you, for free, forever. You can get started today without spending any extra money. You don’t need a budget, a big staff, or an advanced marketing degree to do it. You just need to keep these four rules in ..read more
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14 Tips for Turning Your Website Into a Sales Machine
ZenBusiness Blog » Market Your Business
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1M ago
Your website can be designed to do your sales work for you. These 14 website tips can help you build a site your customers will buy from again and again. To get started, you want to think through the sales process from your customer’s standpoint. What are the different steps that the customer progresses through? On ..read more
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There are many other low-cost ways you can get attention for your business. Toss around ideas with business associates, friends, and family. And look at the dozens of additional small business marketing ideas in our marketing channel.
ZenBusiness Blog » Market Your Business
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2M ago
getting certified by private, state, or federal organizations ..read more
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There are many other low-cost ways you can get attention for your business. Toss around ideas with business associates, friends, and family. And look at the dozens of additional small business marketing ideas in our marketing channel.
ZenBusiness Blog » Market Your Business
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2M ago
getting certified by private, state, or federal organizations ..read more
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 If you are a woman-owned or minority-owned business, post that fact on your website. You should also consider getting certified by private, state, or federal organizations. Many purchasing agents have quotas or guide for the number of goods and services they need to buy from minority- and woman-owned businesses. 
ZenBusiness Blog » Market Your Business
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2M ago
getting certified by private, state, or federal organizations ..read more
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Blogs (or other written articles on your site) serve two functions. They inform your customers and prospects. The blog or article content also improves your chances of being found in search engines. You don’t have to be a professional writer to add a blog. Just write information your customers will find helpful at different stages of the buying cycle or provide tips and hints on using what you sell.
ZenBusiness Blog » Market Your Business
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2M ago
Blogs (or other written articles on your site ..read more
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Put videos of your product or service on YouTube and other video-sharing and slide-sharing sites. For some people, video is a preferred way of learning about products and services.  
ZenBusiness Blog » Market Your Business
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2M ago
Put videos of your product or service on YouTube ..read more
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If you don’t have a website, get one set up. A working website is critical for marketing your business and for making your brand known, even if your business has a big social media following. You need to get a business domain because, depending on what you sell, your website serves as a lead generation tool, online brochure, catalog, and information source for your potential customers.
ZenBusiness Blog » Market Your Business
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2M ago
A working website is critical for marketing your business ..read more
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