The word "analytics" can make some people shudder but analytics are actually a wealth of information for digital marketers. Why should you be collecting analytical data in the first place? Regardless of whether you are spending time or money--or both. These are important commodities that need to be utilized in a smart manner. You wouldn't waste time or money on something that does not provide any return and analytical data can help gauge those answers. Whether you are addressing website analytics, email analytics, or social media analytics, all data should be evaluated. Typical scenarios ..read more

I talk about holistic marketing as my sole approach when I work with my clients. Typically, they are coming in overwhelmed and need guidance, support, and honestly a business friend to look at their marketing and figure out how to move forward. What I typically see is different marketing approaches being taken but while they connect under the concept of the small business, there isn't much overlap others. Many times, the response my clients will give is "I saw I should do this in an article about SEO or I was told I should post this type of content on Facebook from a Youtube video." Totall ..read more

The first question you may consider is why is mindfulness important in business? Mindfulness may seem like a word connected to the spiritual realm of self-care but mindfulness can play an important role in your own business. When I begin to work with clients on their small business marketing goals and strategy, I want to learn about THEM. By learning about their schedules, fears, goals, and aspirations, I get to know a bit more about their own attachment to their business. What is their zone of genius in their business, how I can create a digital marketing strategy that focuses on increased ..read more

Have you heard yourself say "I need to scale my marketing efforts" because you are overwhelmed? You woke up one day and all of a sudden the customers were coming in and your business was expanding! That’s great but it can also be a scary time when you begin to feel those growing pains and overwhelm because you simply can’t keep track of everything and need to ask for help. Sooner or later, many small business owners find themselves in this position. They’ve grown quickly (yay, you!), and now they have so many things on their plate that it’s hard to know what to focus on. Because, let’s be h ..read more

Let's face it, digital marketing can become a large undertaking with all the information out there. You are told constantly about the advantages of digital marketing or the battle between traditional marketing vs. digital marketing with no shortage or suggestions and personal opinions. While knowing what time is the best time to post on Instagram or the top reasons you should have a blog on your website are important factors, one piece that typically is missing is why authenticity is important in digital marketing. ​ When you come down to it advertising through digital marketing should ALWAY ..read more

Marketing is how businesses can get their products, services, or offers out to their intended audience but it isn't enough to just market as it is to understand the landscape. Whether you are selling shoes or a self-employed CPA, you need to know who you are, what your business is, and who your audience is. This starting information can help to build out a plan to convert to the proper audience. While it is normal to cast a larger net when you start out to understand who may be your audience, once you receive data and analytics, you need to understand how to convert for your intended audien ..read more

Social media marketing covers a wide variety of topics that are both paid and organic options. When utilizing social media marketing, you are offering the opportunity to share your business across different social platforms to your audience. With that in mind, there are a few basic components to social media marketing to help guide you through the creation and promotion of content to your audiences. Know your audience This can include knowing demographic information which can be carried over to what social platforms you use. If your target audience primarily uses a certain platform based on ..read more

Search engine optimization or (SEO) has been a phrase that has been a while for a while. What used to be a way to easily up your rankings on search engines by keyword stuffing (adding many keywords to a website to rank) and black-hat link building (creating a lot of low quality linking websites or spammy links) has now become a bit more organized. Unfortunately, that means you can no longer trick search engines with the above and need a solid SEO strategy to begin to organically rank on the SERP's to the coveted first page search results. Having a good content strategy is key with SEO and c ..read more

We have discussed public relations and digital marketing before but it does bear repeating. Marketing and PR tend to be put into different sections when it comes to marketing and while some work differs, the end goal is publicity, be it in the form of an ad or press release. PR showcases what a company or individual has done and marketing showcases the offers, sometimes a mix of both as well for some companies and businesses. What outcomes come from a connection between PR and digital marketing? Link Building When a press release is published online, it may come with a link to the website ..read more