Introduction Businesses are always looking for fresh approaches to grab the attention of audiences and engage with their target market as a result of the growing significance of digital marketing. Video marketing has become a potent weapon in this changing environment that not only captures the attention of the audience but also emotionally connects with them. Let’s look at the development of video marketing, its advantages, many forms, and techniques for producing gripping videos. The Rise of Video Marketing In recent years, we have witnessed the evolution of video marketing and its increasin ..read more

Nothing beats Facebook’s reach Brands nowadays have started using social media as their major marketing platform since the influencers have started to grow and people have become more active on the same platform, knowing their target audience has also become easier for the rands as well. This type of digital marketing makes use of the strength of well-known social media platforms to meet your branding and marketing objectives. However, it goes beyond simply setting up brand accounts and posting whenever you feel like it. A dynamic approach by brands for social media marketing includes: Preser ..read more

UNVEILING THE DECEPTIVE VEIL As we appreciate the beauty of our planet and renew our commitment to environmental sustainability. It is critical to raise attention to a critical issue: greenwashing. We recognize the value of true environmental responsibility as an event management business committed to supporting sustainable practices. Greenwashing happens when businesses mislead consumers about their environmental practices or the eco-friendliness of their products or services. It entails utilizing misleading marketing methods to give the appearance of sustainability without taking a significa ..read more

The event industry has grown significantly over the ten previous years. Event planning and brand experiences go “hand in hand,” as they say. Businesses are producing investments in the concept of the event after realizing the advantages. In light of this, every successful company needs a well-oiled, synchronized events team, and this is where you can profit from the current market trend. Epic India has been a head honcho in event management for many years, whether it is formal, cultural, ideological, corporate, etc.  It would not have been possible without a decent squad, a team comp ..read more

Inclusion in sustainable development Green and sustainable events are becoming increasingly popular as businesses grow more environmentally concerned. Public awareness is expanding and corporations are beginning to recognize that accountability and positive CSR (corporate social responsibility) actions are more vital than ever. In recent years, prominent events have undergone significant modifications to reflect this. Event organizers have made public commitments to be as sustainable and ecologically friendly as feasible. Industries and civilizations are propelled by events. They shape convers ..read more

Environmental sustainability is one of those event themes that grow in popularity year after year. The garbage created by plastic utensils and the intensive use of electricity to operate stages, lighting, and speakers can have a significant environmental impact. Carbon dioxide from fossil-fuel-powered automobiles going to and from events, while not immediately apparent, can have a harmful influence on the climate. However, not all huge events must have a negative impact on the environment. Using a method known as sustainable event management, event organizers of all sizes may identify processe ..read more

Events are among the most effective marketing strategies because they are centered on a carefully crafted experience. And there is a big demand for the experience.  Experience-based event marketers seek to evoke favorable feelings in guests and strike a chord with their emotions.  What distinguishes a truly great event is the atmosphere and the guests’ upbeat emotional state rather than the logistics and stage.  What are experiential events? The goal of experiential marketing is to influence consumers’ behavior by appealing to their emotions through memorable experiences. Making ..read more

Event planning: What is it? What is your strategy? What tools should you use to streamline your business? This blog discusses the fundamentals of event planning, what it means to be an event planner, and how using Camp Epic Global’s event management solutions may streamline your operations. What is event planning? It is the process of organizing all the logistics and specifics of an event. The scope, difficulty, and goal of such an event can vary, and an event can be live, virtual, webinar, or hybrid. Organizing an event entails coordinating with numerous teams and vendors, which takes ample t ..read more

The capacity to connect organizations, exchange best practices, and share knowledge is considered a significant advantage as globalization picks up speed. One of the first companies that come to mind when thinking of brands that have had an impact abroad is probably Coca-Cola. This brand is currently the biggest beverage company in the world, with a presence in more than 200 countries throughout five operating zones. A strategy introduced in 2000, promising to “think global, act local,” has been essential to its expanding level of success on a worldwide scale. What does this imply? “Global Exp ..read more

Do you own a sound brand? Most brands nowadays don’t. If they do, it may just be for a specific platform, such as a jingle for radio or television advertising. While the necessity of a brand logo or design scheme is well acknowledged, sonic branding is often overlooked. Sonic branding focuses on ensuring that your company is “heard” as well as “viewed.” Sonic branding establishes a strategy for using an aural sound experience associated with your brand. It incorporates your brand’s identity, traits, and message into an acoustic collection of elements. Sonic branding creates a brand by utilizin ..read more