In today’s highly competitive market, dealers must utilize the latest and greatest in automotive technology to stay ahead and win more business.  Automotive-centric Customer Data and Experience Platforms (CDXP) are designed to do just that. CDXPs enable forward-thinking dealers to improve their dealership operations by leveraging their first-party data to deliver hyper-personalized, omni-channel customer experiences that increase sales and drive customer loyalty.  Let’s take a look at some of the practical ways a CDXP can help boost your dealership revenues.  Increase the Effici ..read more

TEL AVIV, Israel, March 1, 2023 /PRNewswire/ — The automotive retail industry’s leading Customer Data and Experience Platform (CDXP) is announcing its rebranding today, changing its name to Fullpath from AutoLeadStar. The company’s new branding identity fully represents its offerings, which provide dealers a robust path to connect with consumers. Fullpath’s comprehensive platform for automotive dealers spans from initial lead interest to sale-closing, boosted by AI-powered digital advertising, website optimization, and data connectivity. The news comes only months after&nbs ..read more

The Importance of Effective Inventory Management for Car Dealerships Is your dealership tracking your inventory effectively? You are likely regularly and aggressively tracking the ins and outs of your inventory, but what steps are you taking to optimize your turnover rate? Strategic management and optimization of your dealership’s inventory can help you better meet your customers needs, reduce costs, and increase your revenues. Let’s take a look at some best practices you can readily implement to help create a better inventory management process for your dealership.  Invest in Automotive ..read more

AutoLeadStar and Auto Genius Labs, the innovation arm of the leading community of high-growth automotive marketers, are announcing their partnership to improve consumer shopping experiences in the auto industry. Dallas, TX, January 26th, 2023 – AutoLeadStar, the automotive retail industry’s leading Customer Data and Experience Platform (CDXP), is announcing its partnership today with Auto Genius Labs, the website innovation division of Auto Genius, the leading online community of automotive marketers. The partnership is the first of its kind for both companies and aims to create better data-dr ..read more

Ask yourself this: with the current tech stack in place at your dealership, do you have full control of your data? Why does it matter?  More and more, the ability to harness and control your first-party data is the critical piece of the puzzle when it comes to setting your dealership up for success in the coming rough economic waters. The ability to access and use your data in new ways is quickly becoming a must-have automotive superpower.  This is where the importance of APIs come into play.  APIs, or Application Programming Interfaces, are key to unlocking the power of your da ..read more

An Introduction to Customer Data Platforms (CDP)  What is a Customer Data Platform?  A customer data platform (CDP) is a powerful tool that helps dealerships unify and manage customer data from multiple sources. With a CDP you can get a complete view of your customers, create personalized shopping experiences, and improve your marketing to advance your dealership’s bottom line.  Why does my dealership need a CDP? As customer-centricity becomes increasingly important for businesses worldwide, a CDP is an essential tool for dealerships looking to stay ahead of the competition. By ..read more

Imagine this: you walk into a clothing store and instead of browsing the shop’s neatly stacked shelves and displays, you now have to sort through a giant pile of clothing to explore the store’s inventory. Now, imagine that same level of chaos and disarray taking over your dealership’s first-party data. Instead of being able to easily sort and filter your data, you are forced to dig through piles of messy, unsorted, outdated information to try and find what you are looking for. It’s easy enough to imagine how that level of disarray can cause confusion, slow down processes, and even lead to cost ..read more

What if someone told you that there was a goldmine buried in your backyard and all you’d have to do to uncover it is grab a shovel and dig up a few inches of dirt?  Now, what if we told you that the goldmine is actually in your first-party data and all you need to do is take a closer look to start improving your dealership’s bottom line?  First-party dealership data is actually better than gold when it comes to the world of digital advertising. By using first-party data to build a strong marketing strategy and create better customer experiences, your dealership can save money while m ..read more

Let’s talk about 360° customer views.  You may have heard the phrase thrown around quite a bit in the last few months. It’s become something of a buzzword in automotive – and for a good reason. From your marketing campaigns and sales strategies, to your approach towards customer service, a 360° customer view can offer your dealership deep insight on how to drastically improve the way you do business.  So, what is a 360° customer view?  Compiled from your dealership’s first-party data sources, the 360° customer view brings together every interaction your dealership has had with a ..read more

Not to be dramatic or anything, but the end is near. The end of Google Analytics that is.  In case you missed it, Google’s Universal Analytics (GUA) in its current format is set to be sunsetted – or, in simple terms – completely and entirely shut down.  Like most dealers, you’ve likely used Universal Analytics since it came on the scene in 2005 to help track your dealership’s website performance and understand shopper behavior. While it has transformed and shifted through several iterations over the years, as of July 1, 2023, Google’s Universal Analytics will stop tracking new websit ..read more