With the advent of time, it has been witnessed that digital native mattress brands are aggressively heading towards launching offline stores across India and the established brands are exploring customer friendly online strategies. Almost every player in the Indian mattress industry is expanding its reach across various sales channels, be in through retail outlets or by going digital. When some startups in the mattress industry operated on a D2C model, it attracted many consumers, who looked for good quality products at a good price. Digital native companies could maintain the price advantage ..read more

The baby or kids’ mattress segment is still at a nascent stage in India but industry experts are quite hopeful about its growth in the coming years. Currently, the demand for this segment is primarily from tier 1 cities. New parents in India with higher disposable income and better awareness regarding their children’s safety, health and well-being, are not shying away from getting the best for their children. Upon the birth of the new member in the family, couples are not only spending on baby products like baby grooming products like creams, oils, powders or cribs and bath tubs. More number ..read more

What should manufacturers do to make it a reality? With growing income levels, there has been an increase in the demand for customized mattresses. While brands are making deliberate efforts to fulfil customized orders, there are certain challenges that needs to be tackled. One of the key trends shaping up the modern mattress industry is India is the shift towards innovating and customized mattresses and sleep products. As people look for sleeping solutions that cater to their specific needs and preferences, there is a growing demand for customised sleep solutions. Mattresses can be customised ..read more

The organized segment of the Indian mattress industry is trying out numerous methods to lure customers. Growing adoption of omni channel policy gives us an impression that mattress brands are making themselves accessible to customers across different channels. Based on some consumers surveys done by Comfort Times last year, it is clear that majority of consumers prefer buying mattresses through retail outlets, however, the number of online buyers, especially in tier 1 cities, is on rise. To meet the varied demands of customers across different parts of the country, mattress companies are expl ..read more

Mattress companies in India are improving their logistics set up to ensure efficiency in their business operations. Though better use of logistics has changed the way mattress industry operates in India but the fact is logistics costs in India is too high and is a huge cost to mattress companies. Logistics is the backbone of any business. An efficient logistics sector of a country can contribute towards the growth of its economy. According to a recent EY report, titled ‘India@100: realizing the potential of a US$26t economy’, India is projected to grow to US$26t by FY48. India’s transportation ..read more

The Coir segment topped the chart in the 1980s and the PU foam segment is currently dominating the modern mattress industry. However, there is likely to be more demand for the spring mattress segment in the near future. The Indian mattress industry has always come up with new types of mattresses after analyzing the needs of the customers. While the 1950s and 60s were dominated by cotton and coir mattresses, the 1970s witnessed the introduction of polyurethane (PU) foam in India. Then came the spring mattresses. The growth and dominance of each mattress segment (by material type) have varied at ..read more

Automation in mattress production offers numerous advantages to the manufacturer, however, mattress factories in India are yet to be fully automated. Before considering automation, manufacturers must assess their volume of production as automation needs substantial capital investment. Meanwhile, mattress manufacturers can streamline and optimize their information flow, which will have a positive impact on their upstream and downstream processes… The Indian mattress industry is on its growth trajectory with the organized segment recording steady growth. In our last issue, we analyzed how the or ..read more

The Indian mattress industry has been making several efforts to increase the demand for mattresses among consumers. Most of the market research reports claim that the Asia Pacific region is quite promising to drive growth for the global mattress market. Manufacturers in countries like India, China, South Korea, and Japan have quickly adopted new materials, construction techniques, and sleep technology in their mattress offerings, if we go by a report from Brainy Insights. Additionally, the rise of e-commerce platforms and the development of a robust retail infrastructure have made it easier fo ..read more

T he Indian mattress industry is in its growth phase and it is interesting to watch how the organized market players are giving their business strategies a serious push to compete against the unorganized local players. No matter, how effective the marketing campaigns or brand building measures are, it all zeroes down to the product quality. Indian consumers are now willing to pay a good price for good quality mattresses and sleep products. In order to come up with better quality sleep products, there is need for increased investment on Research and Development (R&D). R&D has been an in ..read more

The dominance of the unorganized sector has always been a serious concern for the Indian mattress industry. In our previous editions, we have discussed elaborately about this issue and the advantages unorganized market players have over the established brands. Over the years, mattress makers have made deliberate efforts to stand strong against the unorganized players. It is now apparent that the efforts invested by mattress brands is now reaping some positive results. The organised sector is slowly increasing their presence in the mattress market pie. The unorganised sector in the Indian mattr ..read more