Your March Gym Owner’s Newsletter! Exciting hidden Insight software features, a gym success story, Pro Tips, and more in this month’s Gym Owner’s Newsletter View in browser Greetings from the planet’s friendliest software company! As an Insight customer, you know simplicity is our product’s hallmark.  We modestly believe our highlighted feature in GI’s Did You Know? illustrates this with a flip of an arrow. For more news go to:  Science Corner — Explore another reason to choose health Gym Life — Meet customer Abbe Hockaday, who ..read more

Let’s talk Memorial Day gym promotions. The national holiday is only five weeks away — what about using it to increase your membership numbers while expressing gratitude for those who’ve given their lives in service to our country?  What is Memorial Day?  Memorial Day is a federal holiday established in 1868 to honor and remember United States personnel who died while in service in the U.S. armed forces during both wartime and peacetime. A commemoration organized in 1865 by formerly enslaved people in Charleston, South Carolina, is the first known recognition of the day, wh ..read more

Gage Bowra opened 24/7 Fitness in Coolidge, Arizona, after running a steady pre-sale campaign that resulted in signing up hundreds of early members. Yet, the cash he pulled in just barely covered new paint and carpets. So why did he bother with it?  Because there’s no price on hope. And Bowra needed a lot of it.  When he closed on the 5,500-square-foot gym in the tiny town of barely 20,000, he had one choice: success. Failure … was not an option. Why gym pre-sales were the only answer Bowra is a construction guy and a father. More than five years ago, he started managing a ..read more

Easter just ended and it feels as if summer is nearly here. The weather is warming and your gym members are planning vacations. Take advantage of this bright season to try something new and build a strong base of loyal clients. Here are three membership-building strategies you can start now. 1.      Market to college students It’s a no-brainer gym growth strategy — Every year students return from college to hometowns searching for jobs and things to do. Don’t lose this lucrative market to big box competitors. Build promotions targeted at college students through s ..read more

Customer profile: Coastline Fitness, est. 2021 Coastline Fitness opened amidst the pandemic when gyms were considered an endangered species. But as with most difficult situations, vision defines the outcome. To owners Brian Vanderveen and business partner Michael Lampanski, fitness was not dying out. It was just a great deal. This mindset crafted an approach calculated for expansion. As a result, the two negotiated favorable leases and built the full-service gym Coastline Fitness in 2021. Since launching the Clinton Ct. location, they duplicated their success at Old Saybrook, and now have pla ..read more

Your March Gym Owner’s Newsletter! Exciting new Insight software features, a gym success story, Pro Tips, and more in this month’s Gym Owner’s Newsletter View in browser   Welcome to the latest edition of the Gym Owner’s Newsletter!   This issue, we’re highlighting an exciting new feature in Toning Up. Our recently released recurring payments tool allows you to take control of your gym’s product and services renewals  – a key driver of your gym’s financial success. On a lighter note, we’ve turned to Science Corner to solve an ancient gy ..read more

Employee Profile – Alison Lynch Gym Insight employee Alison Lynch’s anniversary with our gym management software firm has nearly arrived and we are so thrilled to have her on board. When we asked Alison to join our customer service team last May, we were excited by her career experience, which included nearly 25 years of customer service and benefits administration with her family-owned insurance company.  We know the best customer service representatives are a hardy bunch and Alison has not disappointed. She comes equipped with nerves of steel, a sense of humor, and the intuitivene ..read more

In this issue of Hidden Features, we present our newest software update: Recurring Scheduled Payment (RSP), a tool that lets you automatically charge gym services, punch card add-ons, and annual fees. We’ve also added recurring payments to our Sales Guru© membership software – this way you can automate payments through membership packages.  Sounds simple, doesn’t it?  Truthfully though, this is a game changer.  RSP is an essential feature for services requiring regular payments, such as personal training sessions, tanning, massage, smoothie bar access, pickleball courts, towel ..read more

The new year is behind us and gym membership sales are dwindling. As a gym owner, now is the time to make every sales opportunity count by slowing down the process and closely evaluating how effectively your staff handles each prospect. Are they missing sales? Let’s figure out why. Four steps to a building sales team. Ask yourself:  1.      How skilled are your salespeople? First off, to discover which sales people might be facing obstacles, dive into your software and pull up sales data. If a particular salesperson is selling the same membership and/or ..read more

Crossing The Streams For Fun And Learning I’d like to think that there’s some extra value hidden within the Gym Insight Blog: This is a company that crosses the two industries of software and gym management to help gym owners be competitive and offer better service levels for their customers. The software industry has some great lessons for all business owners. When you need to come up with results such as opening a new gym or creating a franchise, taking the actions that get results is the difference between success and failure. The software development industry is very competitive and very w ..read more