2021 saw a massive influx of new real estate technology. Technology was essential to keep the industry as a whole moving while ensuring safety for customers and agents alike. Now, things may be going back to "normal" — but the relationship between agents and technology has changed forever. Even as more and more people request face-to-face home tours, for example, demand is still strong for virtual tours. Up and down the list of what real estate agents do every day, you'll find a strong need for creative thinking and innovation. Much of that comes through new tools and technology. As agents and ..read more

No matter what kind of task you're facing down, everything looks more difficult before you start it. By moving quickly and seamlessly from one positive engagement to another, you're building . Momentum is a real psychological phenomenon that assists in performance. Psychological momentum has been described as a It helps individuals — from professional athletes to real estate agents — to experience longer sequential runs of success, maintaining positive feelings for longer periods of time. The longer you can hold on to momentum, the more likely you are to achieve overall success in all your goa ..read more

Real estate is about relationships, and relationships thrive on personal attention. Most agents and brokers love to spend face-to-face time with their customers. Even though so many real estate professionals would self-describe as a "people person," there comes a point when you reach the limit. There are only so many hours in a day, and many things go into building a successful business or shepherding a transaction through to closing day. Sooner or later, personal attention to every detail means you hit a wall on how you can scale. You need a modular solution — what's called "one-to-many" in d ..read more

From artificial intelligence (AI) to automation, the developments in real estate technology have come fast and furious in recent years, which of course, is great news overall for real estate agents. However, it's also easy to feel a little overwhelmed by all of the new tech that's available, especially if you have your eye on updating older, outdated — yet familiar — systems. The best way to bring your tech up to the present-day standard is to focus on the essentials and build from there. Here is the most dependable, essential tech that every agent and real estate firm can benefit from in 2023 ..read more