In a momentous turn of events that has sent waves of excitement through the cannabis industry, a recent court ruling in New York has fundamentally changed the game for cannabis marketing within the state. This groundbreaking decision strikes down previously restrictive marketing regulations, paving the way for dispensaries and third-party platforms to engage freely in advertising and promotion. At The Hood Collective, where we see cannabis not just as a product but as a work of art, this ruling is celebrated as a monumental win for creativity, freedom of expression, and the rights of cannabis ..read more

The cannabis industry is rapidly evolving, mirroring the dynamic changes in legalization, consumer behavior, and market competition. In this burgeoning market, the importance of effective branding cannot be overstated. Branding goes beyond mere logos and taglines; it's about crafting a unique identity that resonates with consumers, differentiating your offerings in a sea of green. As the landscape shifts under the weight of new entrants and evolving regulations, cannabis brands face the dual challenge of staying relevant and resonating with an increasingly discerning customer base. Enter The ..read more

In today's digital era, the sheer volume of content cascading through social media platforms is nothing short of overwhelming. Every minute, creators and businesses across TikTok, YouTube, Facebook, X, LinkedIn, and Instagram unleash a deluge of videos, posts, and stories, contributing to a staggering daily total that captures the essence of our hyper-connected era. This incessant flow of content has transformed social media into a boundless ocean of digital narratives, where achieving visibility and engagement is akin to finding a beacon of light in an ever-expanding universe. https://www.you ..read more

In the swiftly evolving world of the cannabis industry, a distinctive logo isn’t just a fancy graphic—it's a vital part of your brand’s identity. As we venture into 2024, the cannabis sector is blossoming, bringing with it new challenges and opportunities in branding. A logo transcends being merely a symbol; it’s the visual embodiment of your brand’s ethos, values, and unique story. It's the silent ambassador that speaks volumes in an industry cluttered with competition. In this dynamic landscape, The Hood Collective emerges as your trusted guide. With a laser-focused specialization in cannabi ..read more

During our recent project at Garden First Cannabis in Tangent, OR, The Hood Collective had the privilege of capturing the essence of their latest strains through our professional photography services. Working alongside Hemp Press, we focused on cola and nug photography for Garden First's upcoming strain menu. It was a fantastic experience, highlighting not only the high quality of their flower but also the seamless cooperation between our teams. Garden First Cannabis is producing some truly impressive flower, and we were there to document each step, ensuring their upcoming menu is visually stu ..read more

We’re back with another Cannabis Spotlight, featuring the Chronic Gals, Ash & Ri! Ash & Ri are the founders of Chronic Gals podcast and Take Root Training, a budtender and dispensary cannabis training program. They sat down with us and discussed the challenges of cannabis marketing, their own path of cannabis entrepreneurship, and some changes they hope to see in the future of our industry!  Do you have any advice for someone wanting to start a podcast in the cannabis industry?  Our best advice for starting a podcast in the cannabis industry is really to just start! Talk abo ..read more

Welcome to the vibrant and ever-changing world of dispensary marketing in 2024. With more and more states legalizing recreational cannabis, the industry is not just growing, it's evolving at a pace faster than ever before. As we navigate through this green wave, the importance of staying not just afloat but ahead of the curve with innovative marketing strategies cannot be overstated. Dispensaries today face a unique set of challenges and opportunities, from navigating regulatory nuances to tapping into an increasingly diverse and sophisticated consumer base. The key to thriving in this competi ..read more

As we navigate through 2024, the landscape of social media marketing continues to evolve at a rapid pace, reshaping the way brands connect with their audience. In this dynamic digital era, platforms like Instagram, TikTok, LinkedIn, and the transformed Twitter, now X, are at the forefront of this evolution, each offering unique opportunities and challenges, especially for niche markets like the cannabis industry. With the rise of new trends, shifts in user demographics, and ever-changing algorithms, understanding how to effectively leverage these platforms is crucial for businesses looking to ..read more

We recently celebrated the merging of Oregon's cannabis industry organizations at the Blaze Ball here in Portland. Following the merger of the Cannabis Industry Alliance or Oregon and the Oregon Cannabis Association, we're ready to take on the OLCC and the Governor's office better than ever! The party was held at Nimble Distro's Portland facility and as always, fun was had by all. Check out some of the highlights below: The Hood Collective: Elevating Cannabis Events Through Expert Visual Storytelling At The Hood Collective, we redefine the art of capturing cannabis events through our specializ ..read more

The competitive landscape of CBD marketing is ever-changing, full of both opportunities and challenges. To truly succeed in this booming industry, you'll need more than just a great product—you'll need a specialized strategy. That's where a digital marketing agency that specializes in CBD marketing can make all the difference. Such an agency can help you tailor your branding, messaging, and customer engagement in ways that generic marketing firms simply can't. When it comes to expertise, look no further than The Hood Collective. We're a trusted name in the CBD, hemp, and cannabis space, offeri ..read more