Your cannabis dispensary isn’t just a place where people stop by for their green goodies. It can also be the spot they think of when they want to sport some cool gear or find that perfect, unique accessory. That’s the magic of adding merchandise to your business. If you’re looking for how to market your dispensary, selling merchandise can be a fantastic idea for several reasons. Whether it’s a hat, a T-shirt, or even a branded grinder, each item is a little ambassador of your brand out in the world. However, it’s essential to keep your target audience in mind. Consider what kinds of merch ..read more

As the first thing your customers often see when they encounter your products, your weed packaging matters. Great packaging does more than protect the product inside. It has the power to capture the attention of your target audience and set you apart from your competitors. It tells your brand story. It can also promote brand recognition and influence purchasing decisions.  Cannabis packaging, whether it’s a weed packaging box, bag, or glass jar, starts with packaging sourcing —  the process of finding and buying the best packaging solutions for your weed business. Here’s what yo ..read more

In the fast-growing and crowded cannabis industry, it’s never been harder to stand out. The market is flooded with brands of all sizes, each fighting to meet customer demand.  Studies show that cannabis businesses on the whole aren’t doing a good job at differentiating their branding. A 2023 report found that 30% of consumers agree that the cannabis brands don’t matter to them — they buy only based on what the products have to offer. It takes more than just great products to attract attention to your brand, let alone to convince customers they should stick around. That’s where brand ..read more

Starting a cannabis business is exciting, especially with the industry growing rapidly. Brand identity in this space is super important. It’s not just about having a cool dispensary logo or a catchy name. It’s about how your business connects with people on a deeper level. In a market that’s becoming more crowded, a strong cannabis brand identity can set you apart. Plus, with regulations around cannabis advertising, your brand identity becomes an even more critical tool for connecting with your audience. Let’s look at how to build a brand identity for a cannabis business. What is Brand Identit ..read more

What is UGC content, and why does it matter? User-generated content, or UGC for short, refers to any content a customer creates and shares about your business online. Often, it’s in the form of pictures, but UGC could also be video, text, or audio content. It essentially functions as “word-of-mouth” advertising for your cannabis brand. No matter what form UGC takes, it can provide a few significant benefits. It builds trust — potential customers view UGC as more authentic and trustworthy than business-generated content. It can influence purchasing decisions, encouraging customers to choose you ..read more

In 2024, the demand for cannabis is at an all-time high. The global marijuana market was valued at 21 billion in 2023, and it’s expected to keep growing at a rate of 25% from 2024 to 2030. This rise in consumer demand comes at a time when more people are using technology in their lives than ever before. Customers in every industry expect to be able to browse products on a website or mobile app — and cannabis is no exception. Website customer experience, or website CX, depends on how easy and enjoyable it is to navigate your website. The smallest changes in website design could mean the di ..read more

In 2024, the demand for cannabis is at an all-time high. The global marijuana market was valued at 21 billion in 2023, and it’s expected to keep growing at a rate of 25% from 2024 to 2030. This rise in consumer demand comes at a time when more people are using technology in their lives than ever before. Customers in every industry expect to be able to browse products on a website or mobile app — and cannabis is no exception. Website customer experience, or website CX, depends on how easy and enjoyable it is to navigate your website. The smallest changes in website design could mean the di ..read more

Luxury cannabis brands go beyond the expected to deliver a truly unique experience. With high-quality, premium cannabis products, you can carve out a niche for yourself in the oversaturated market.  However, luxury isn’t just about cannabis product quality. It’s also about exclusivity. Premium branding creates a unique and elevated brand identity that resonates with customers on a deeper level, promoting a lifestyle to high-end consumers.  How To Create a Luxury Cannabis Brand Premium brands are slowly gaining a foothold in the cannabis industry, so now is the perfect time to debut y ..read more

Have you ever been on a website and seen a little chat box appear in the right corner of your screen with a greeting from someone who seems to be a company representative? As you chat with them, you sense that something about them seems a little robotic.  These chatbots are popping up all over the web today. Is this something that dispensaries should be doing as well? In this article, we’ll discuss if you should consider adding a chatbot to your dispensary’s website. We’ll look at some pros and cons of chatbots, how they can help you reach your goals, and if it’s practical to allocate add ..read more

Is your dispensary’s website optimized for mobile? If not, it might be time for an upgrade, even if you’ve developed your own mobile app. A study by Think with Google found that50% of smartphone users will shop on a brand’s website because they don’t want to download the app. That means that your site will have to be ready for when a potential couch-locked customer comes across your site and is too stoned to download your app. We live in an age where you must have amobile first strategy to keep all visitors engaged on your site. That means you’ll have to prioritize the handheld experience ..read more