BDSA insights empower retailers to apply strategic discounts and deploy brand merchandising, enhancing 4/20 success. Key Takeaways: With 4/20 landing on a Saturday in 2024, retailers have a prime opportunity to capture increased foot traffic and sales, making it important to align promotions and stock with anticipated consumer demand. Historical sales data, particularly from 2023, reveals that products like solventless extracts and culinary edibles significantly outperform others during 4/20, suggesting a targeted approach to inventory and promotions. Strategic discounting based on consumer p ..read more

BDSA insights reveal a new trend as St. Paddy’s Day emerges as a key player in cannabis retail growth. While 4/20 remains a key date in the cannabis calendar, an unexpected contender is emerging that deserves equal attention. St. Patrick’s Day is now revealing a different shade of green, one that is increasingly significant for cannabis businesses. This Irish holiday is rapidly carving out its own space in the cannabis market, and our data indicates a growing trend that’s impossible to ignore. With St. Patrick’s Day on the horizon, let’s dive into the numbers and explore how this traditional c ..read more

Brendan Mitchel-Chesebro The New Year is in full swing, and cannabis businesses are already looking ahead to the biggest holidays for cannabis in 2024. At first glance, Valentine’s Day may not seem like an important day for cannabis sales, but a careful look shows that the holiday presents an opportunity to boost sales across several product categories, particularly with edibles and topicals. Valentine’s Day Consumer Trends Before we dive into the nitty gritty of sales trends on Valentine’s Day, it’s worth taking a moment to examine consumer trends. Consumer Insights data show that 37% report ..read more

Discover how cannabis brands can turn market challenges into growth opportunities with strategic insights and data-driven approaches. Brendan Mitchel-Chesebro With the pandemic sales boom in the rearview mirror, the cannabis industry has been dealing with a challenging new reality. Gone are the days of renewed optimism and skyrocketing sales—as businesses are once again facing industry-wide pressures in an increasingly competitive cannabis landscape.  Such shifts have brought about a profound realization: Success in the cannabis industry has never been straightforward. The challenges are ..read more

Kevin Tear Despite a -20% decrease in total available shopping hours, the week leading up to Christmas day has shown incremental daily sales versus non-holidays weeks across all BDSA-Tracked markets for the last two annual periods. Christmas 2022 saw a +4.8% dollar sales improvement, down slightly from a +5.4% lift in 2021. Last year’s sales lift was coupled with -12% decrease in Average Retail Price when compared to non-holiday weeks, the largest discount next to 4/20. *Source: BDSA Retail Sales Tracking, All BDSA-Tracked Markets, 2021-present Comparing 2021 to latest year, the larger increme ..read more

Brendan Mitchel-Chesebro August 2023 was an opportune moment in U.S. cannabis reform. Right before summer ended, the Department of Health and Human Services delivered the recommendation to move cannabis from “Schedule I” (the classification for dangerous drugs of no therapeutic use) to “Schedule III” (the classification for drugs with a therapeutic application that have a lesser potential for abuse than drugs in Schedules I and II). This recommendation has the potential to provide a huge benefit to the U.S. legal cannabis industry. However, there are still a lot of unknowns and differing opini ..read more

Brendan Mitchel-Chesebro Ohio became the 24th state to legalize cannabis after 56% of voters said yes to adult-use on November 7, 2023. While rules for adult-use are pending until December 7, Ohio’s robust medical market and diverse brand landscape deserve more attention. Here are the top five brands by market share courtesy of BDSA Retail Sales Tracking. Klutch Cannabis Since their founding in 2020, Akron-based Klutch Cannabis has been a major player in the Ohio medical cannabis market, providing patients with cannabis across all major product categories. Klutch Cannabis totaled $10.5MM in s ..read more

Brendan Mitchel-Chesebro We are excited to announce the new BDSA platform in GreenEdge®! The cannabis industry is quickly evolving, and we know how important it is to get the business actionable insights you need to stay ahead of the curve. This renovation makes getting insights and answers faster. And for the analyst-type minds, the enhanced features make accessing granular data easier than ever before. New Functionality Gets You the Data That You Need Even Faster In a fast-moving industry like legal cannabis, you need answers at your fingertips. The renovated BDSA enhanced dashboards make ge ..read more

Brendan Mitchel-Chesebro July 1st marked one of the most anticipated days of the year for the US cannabis industry. Maryland opened its adult-use market; driving the Northeast to be one of the strongest regional cannabis markets in the country. With wide retail availability and ample product offerings, Maryland market sales doubled in its first month of adult-use sales. Specifically, total sales reached $87MM in July 2023. As the Maryland adult-use market continues to gain steam, both local brands and multi-state giants stand to significantly increase their sales. BDSA Retail Sales Tracking sp ..read more

Brendan Mitchel-Chesebro Cannabis plays a significant role in the lives of some American veterans. Too many service members have returned home with physical pain and others with symptoms of post-traumatic stress; many of whom struggle to get relief through conventional medications. Cannabis has helped many of these veterans get relief. In turn, veterans have played an important role in shaping the legal US cannabis industry. With Veterans Day coming up this month, we would like to take some time to spotlight some of the veteran founded/owned companies that continue to make an impact on the le ..read more