Same Song, Different Verse Back in the 1990s, I was sitting in a chiropractor’s office patiently waiting my turn. I grabbed a magazine off of the little table and started to scan through the contents. I don’t remember which magazine it was, but I do remember the article that caught my interest. It basically argued that the profession of marketing actually had its roots in 19th-century evangelism. To be honest, I had little to no interest in marketing at the time, but the concept intrigued me. As the article went on, it certainly made sense. Effectively, evangelism was all about telling people ..read more

To Build or Not to Build Church Websites. A while back I decided that a great way for me to use my web design and copywriting skills for the church at large would be to design and write church websites. So, I came up with the idea for the “24/7 Evangelist”, which was a website written specifically to connect with that particular congregation’s ideal audience. The ultimate purpose of the website was to get outsiders to connect with the congregation and its ministry in a way that allowed the congregation to transform them from visitors into members. It was a great idea. After all, it’s safe to s ..read more