How often have you found yourself encountering an advertisement and thinking, “Yes, I absolutely need this!”? Have you ever wondered what drives this compelling urge? It’s a clever marketing strategy initiated by the brand to make you believe that you NEED a certain product. But is it a genuine requirement or are we just too amazed by the notion that creates this desire? While marketing is all about highlighting one’s products and services, it’s also about marketing a need to the customers they did not know they had. It’s about creating a need. Surprised? Well, don’t be, because this concept i ..read more

In the bustling world of marketing where every brand is running towards a finish line of visibility and audience engagement, there exists a universal truth. Every brand is struggling to etch its unique imprint on the minds of its target audience. It’s like a racetrack, where every brand is hustling to find its own distinctive path, and also struggling to leave an indelible mark that resonates with the masses. The key to not just participating but winning in this marketing race lies in the art of storytelling. Storytelling helps brands forge an authentic connection with the audience. A powerful ..read more

In modern marketing, where the battle for consumer attention is fierce and unending, creative agencies, are perpetually seeking innovative ways to connect with audiences. Among the powerful tools at their disposal is neuromarketing, a field that delves deep into understanding the subconscious influences that shape consumer behaviour. Neuromarketing has redefined the landscape of advertising, bringing science and strategy together to create compelling campaigns that resonate with the human mind in ways we are only beginning to fathom. Neuromarketing Unleashed: A Glimpse into Subconscious Trigge ..read more

In the dynamic world of marketing, constant improvement is the hallmark of the best marketers, regardless of their current proficiency. If you’re on the lookout for unconventional and lesser-known marketing literature to further elevate your skills, we’ve compiled a list of exceptional books authored by Indian writers that cater to marketing communication agencies and digital marketing companies. Decoding the Digital Jungle Unveiling the Digital Wilderness Authored by digital marketing experts from Social Beat, “Decoding the Digital Jungle” delves into the multifaceted realm of digital marketi ..read more

Digital Marketing is a dynamic world where staying ahead of the curve is not just a strategy – it’s a necessity. Every day we are evolving and growing with new trends. Creating new ways to reach the target audience and identifying new business opportunities are all part of our journey.  As we gear up to embrace the challenges and opportunities that 2024 holds, it’s evident that Artificial Intelligence (AI) will continue to steer the course of marketing evolution. Marketing communication agencies are all poised to harness the power of AI to create impactful campaigns and deliver unpreceden ..read more

Digital disruption has transformed the ways of marketing. As 57% of the worldwide population has their hands on the internet, there is no way people won’t accept anything less from brands and companies.  Experiential Marketing is not the Latest Fad When it comes to experiential marketing, no better example comes to my mind than an old memory. In the early 2000s, I visited a newly-built mall in Lucknow where one of the sections was dedicated to live setups of modernised rooms, bathrooms, kitchens, etc. And, people could actually go inside those live setups to understand how modern kitchenw ..read more

In today’s digital era, where businesses are engaged in fierce competition to capture the attention of their target audience, the world of digital marketing has become more dynamic than ever before. As organisations strive to create an impactful online presence, they are continuously on the lookout for innovative solutions to stay ahead in the game. While third-party tools have served as reliable allies for quite some time, a new trend is emerging that promises to revolutionise the landscape – the adoption of in-house tools. Let’s explore the transformative potential of in-house tools and why ..read more

In the vast and ever-expanding digital world, securing a prominent position on Google’s search engine result pages (SERPs) has become the ultimate quest for businesses striving to thrive online. As the undisputed leader in search, Google employs a complex algorithm that meticulously evaluates numerous ranking factors to determine the visibility, credibility, and overall success of a website. Unlocking the secrets behind these critical Google ranking factors is the key to unlocking the full potential of your SEO strategy and claiming a prestigious spot in the fiercely competitive online landsca ..read more

You’re strolling through a shopping mall, and a salesperson approaches you, calling you by your first name and recommending products tailored to your preferences. Feels good, right? Well, that’s the power of personalization and digital marketing company Gurgaon is committed to giving you exactly that. By delivering customized content to your customers, you create an improved customer experience that makes them feel like VIPs. It’s a win-win situation where customers willingly share their information and expect brands to protect it at all costs while enjoying personalized experiences that keep ..read more

Do you know how businesses can stay ahead of the curve in this ever-evolving world? The key is to adapt to changes with time, and the master key is to stay ahead in digital marketing trends. Talking of digital marketing trends, the recent turmoil surrounding Twitter has left many users and advertisers disenchanted. However, amidst the chaos, a ray of opportunity emerged when Mark Zuckerberg unveiled his game-changing platform: “Thread.”Digital marketing agencies have found solace and potential in this new frontier offered by Zuckerberg’s brainchild. “Thread” presents an alternative to the trou ..read more