Situation: Fitness challenges can help motivate and engage members throughout the calendar year, but they don’t always results in desired outcomes. It can be difficult to deliver successful programs that hit all of the marks for your fitness business (increased engagement and attendance, revenue), as well as for the participant (biometric changes, positive lifestyle modifications, and a strong sense of belonging ..read more

To deliver a comprehensive approach to fitness and wellness, Active Wellness announces Re:Act, a 12-week brain and body training program that blends exercise with cognitive challenges to keep the mind and body sharp. Designed to optimize the aging process, Re:Act supports well-being and longevity by training abilities like reaction time, concentration and memory, balance and stability, as well as flexibility and coordination. As we age, these core abilities begin to decline. Re:Act answers the call with a dual tasking training program that supports the ability to be alert and to react in ever ..read more

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This year’s IHRSA Conference and Tradeshow recently took place in Los Angeles. Active Wellness had over 50 employees attend to gain knowledge, connect as a team and explore the latest in fitness and wellness. Below are our team’s top takeaways from the conference ..read more

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  In the rapidly evolving landscape of fitness technology, Artificial Intelligence (AI) impact on our industry seems to be coming at us fast and furious. From the advent of attrition algorithms to today’s sophisticated black box turnkey solutions, the AI journey has been nothing short of extraordinary. Let's explore how AI is reshaping fitness, both in terms of member experience, marketing strategies, and what it means for the future of the industry ..read more

In 2023, NorthBay Health, a locally managed nonprofit hospital system in Solano County, CA, hired Active Wellness to reopen its wellness center after a three-year closure. Previously operated by another management company and under a different brand, the wellness center was closed due to the mandated shut-downs at the onset of the pandemic.  ..read more

Active Wellness Senior Graphic Designer Mark Penacerrada leads brand and graphic design services for the entire Active organization. He possesses visionary excellence in all of his creative, but he is also now the winner of the GDUSA's 2023 Health + Wellness Design Award for his exceptional environmental design work for the Active Wellness Center at Reed's Crossing cycling studio ..read more

The Club Solutions Leadership Summit is a yearly retreat that brings leaders from the fitness and wellness industry together to connect and collaborate. This year’s topics included lessons in hospitality, overcoming hiring challenges, a wellness and recovery panel discussion and member experience ..read more