Vote Forward approached AnswerLab for help conducting foundational research on voter experiences, attitudes, and values to help them prepare for the 2024 election cycle. In 2024, there will be over 60 national elections across the globe, the United States among them in November. Voting looks different around the world, but politics and sensitive topics are often among what people are voting for- whether they are voting for a seat or a ballot measure. Vote Forward has previously partnered with AnswerLab on pro-bono research covering topics like letter-writing strategies as well as obstacles an ..read more

The landscape of entertainment is rapidly evolving, and as such we are seeing that the sectors of gaming and traditional media are forming an increasingly symbiotic relationship, blurring the boundaries of what a user’s experience with a video game entails. From gaming franchises getting produced into award-winning and record-breaking TV shows and films, to video streaming services releasing games of their own, to Esports navigating uncharted territory with new audiences and more, this shift is giving rise to a new era of content, transforming the way we interact with entertainment ..read more

This past year was difficult for many UX professionals. Budgets tightened and teams focused. Product teams were pared down, and those in the field that weren’t left looking for work were instead picking up the additional responsibilities from a corporate restructure. Fret not, though! While we cater to the ebb and flow of the industry, UX research within organizations is stronger than ever. There’s executive buy-in, there’s user-centered influence, and there’s a need to define and do research to build the right things for the right people. As you build out your roadmaps for 2024, here are 5 t ..read more

Feeling the pressure to maximize your UX research impact? In today’s fast-paced environment, Product and UX leaders are constantly challenged to do more with less. You need to uncover deep user insights, identify critical product issues, and drive impactful solutions – all while navigating resource constraints, expertise gaps, and the ever-evolving research landscape ..read more

A thoughtful participant profile can make a big difference when it comes to getting the most valuable insights for any research project. Sometimes, finding the exact participants for your study can seem daunting - the type of recruit you need is specific and crucial to the success of your user experience program.  ..read more

There’s little doubt that your customer experience affects the bottom line. But understanding the impact of the many digital interactions that lead to business results is a complex undertaking. When the data indicates there are problems with your digital performance, it can be difficult to isolate what’s causing them and identify solutions without effective UX measurement ..read more

Originally published on Aug 9, 2019, updated November 2023 Rolling research programs, also called Rapid Research programs, can be an invaluable asset in your UX research toolkit. These programs employ regularly scheduled research sessions to generate a consistent stream of insights and inform design decisions without the often onerous ramp up time of one-off studies. With swift and easily duplicated research sessions, this process fits into a regular cadence, such as weekly, bi-weekly, or monthly, and ties directly into the product development lifecycle. Iterative and fast moving, rapid resea ..read more

In the ever evolving landscape of emerging tech and innovation, AI has the potential to reshape industries, support creativity, and change the way products and services are developed with the end-user in mind. We haven’t seen a technology space that’s felt this nascent in a long time, and UX research is critical to getting your products right ..read more

There is deservedly much excitement today about AI tools and experiences, and as many questions as there are answers about how AI will impact our lives, products, and customers. While the backend engineering of the large language models is highly complex, the front end of the experience is still a user experience, which generally speaking is best when simple and straightforward. With so many questioning how to begin researching AI-powered experiences, we’re here to demystify UX research for AI. Luckily, established UX research methods still work great for studying these new types of experien ..read more

Hispanic Heritage Month, September 15 to October 15, recognizes and celebrates the contributions Americans who trace their roots to Spain, Mexico, Central America, South America, and the Spanish-speaking nations of the Caribbean have made to U.S. society and culture. AnswerLab’s Hispanic and Latinx Employee Resource Group, MezclaLab, is working on building resources and best practices for reaching and conducting research with this population. As we continue into Hispanic Heritage Month, we’re sharing our best practices and tips to help you take the next step in your research journey ..read more