First Marketing Investments Should Be Strategic, Collaborative, & FAST
Orange Pegs Blog » Agile Marketing
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1M ago
Strategy, Synergy, and Speed are the three most important things when it comes to making your first marketing investment You're about to hire an agency or marketing team to grow your company. It's the first investment you're making in Growth outside of Sales, which has so far consisted of the hustle and grind of networking and cold calling. You have some momentum, and it's time to scale ..read more
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The RACI Template is All Wrong
Orange Pegs Blog » Agile Marketing
by
2M ago
The RACI template is a simple tool designed to move things forward. In other words, it's a responsibility assignment matrix ..read more
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How to Prioritize Marketing Initiatives with the ICE Framework
Orange Pegs Blog » Agile Marketing
by
4M ago
When you're trying to grow, figuring out where to focus your marketing efforts can feel like solving a puzzle in a room full of noise. The landscape is crowded with opportunities, strategies, and the ever-present pressure to make the right moves. It's easy to feel overwhelmed and lose sight of what matters most amidst the chaos ..read more
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AARRR Metrics Will Help You See More Clearly
Orange Pegs Blog » Agile Marketing
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4M ago
"Pirate Metrics" AARRR good for business Being that "Growth Marketing" is all-encompassing, supporting every stage of the customer journey, it can get really messy really quickly without the proper tools for ranking and organizing. The more you have going on, the more challenging it becomes to manage and prioritize new initiatives. This could lead to a lot of wasted time ..read more
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The ICE Scoring Model is Your Best Friend in Growth
Orange Pegs Blog » Agile Marketing
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5M ago
On your marks! Get set! STOP!!! Nothing is more frustrating to a growth marketer than getting that email telling you to pull the plug on everything you're doing so you can make way for the brand-new shiny object ..read more
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How Does Business Culture Strategy Impact Growth?
Orange Pegs Blog » Agile Marketing
by
5M ago
It's kind of a big deal ... It may not seem like a big deal, but business culture has a major impact on the growth of your organization. This is particularly true for smaller organizations or startups in growth mode. After all, you're not just trying to grow your business; you're trying to scale it... And, if you're like the folks we work with, you're trying to scale it fast ..read more
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How to Setup a Growth Experiment Portfolio
Orange Pegs Blog » Agile Marketing
by
6M ago
In Growth Marketing, the term "experiment" isn't just a scientific concept confined to labs — it's a strategic cornerstone that shapes how we formulate, implement, and scrutinize ideas within sales, marketing, and service realms. An experiment isn’t a task to be ‘checked off’; it’s a measurable pursuit that anticipates outcome, building momentum and propelling discoveries regardless of the result. When properly implemented, Experimental Marketing delivers purpose, accountability, and structured cadence, establishing a direct, data-validated link between investments and  ..read more
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The '90s Revival: Why These 6 Marketing Trends Should Stay in the Past
Orange Pegs Blog » Agile Marketing
by Team Orange Pegs
9M ago
The 90s — a decade defined by grunge fashion, boy bands, and the birth of the Internet — have been making a steady comeback in our collective consciousness. From fashion (we see you, mom jeans) to music and even interior design, it seems like the last years before the millennium are alive and well in today’s culture.  ..read more
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How To Sell Staffing Services: Be Different
Orange Pegs Blog » Agile Marketing
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1y ago
What's the secret to growing your staffing agency? Is providing great "value" enough? Think about it through the eyes of your prospective customers — people who haven't worked with your staffing agency yet. They don't know your sales reps from the next agency's, and/or they who have NO IDEA how valuable your staffing services actually are to their business.  ..read more
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Five Things That Terrify a Growth Marketer
Orange Pegs Blog » Agile Marketing
by Team Orange Pegs
1y ago
It’s Halloween — an entire day dedicated to all things scary! As a leading growth marketing agency, Orange Pegs’ team of professional growth marketers have our own special set of things that go bump in the night and frighten us.  Here’s our top five list of things that can absolutely terrify a growth marketer ..read more
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