Did you know? 55% of consumers want to purchase leather alternatives because of leather’s impact on animals and the environment. Source: (2021) “Alternatives to leather: an exploratory study of US consumer conceptions”. North Mountain Consulting Group for Material Innovation Initiative.   Canadian actress Angie Bell shows just a few examples of plant-based leather alternatives, along with just some of their environmental benefits. While our Go Plant-Based with Leather campaign is now over, you can scroll down below to see the resources we sent to everyone who signed up! Here are 25 plant ..read more

A worker moves between the dye pools at the Chouara Tannery in Fes, Morocco. Image credit: We Animals Media By 2025 we can expect 430 million cattle to be skinned for leather annually (Siegal, 2016). These cattle are resource-intensive, using vast amounts of land, water, and feed. Producing cattle is inefficient, especially at a time of water shortages and famine around the world. For example, it takes 2,500 gallons of water to produce 1 pound of beef, whereas it takes only 24 gallons of water to produce 1 pound of potatoes (Earth Save, 2020). Comparable amounts of water are needed for tomato ..read more

Row of silkworm cocoons on a woven surface, Laos. Image credit: We Animals Media While silk comes from a variety of anthropods, the vast majority of silk is cultivated from the silk moth Bombyx Mori. These moths are quite dependent on humans, having lost their ability to use their wings through thousands of years of domestication. They are descendants of the wild silk moth Bombyx Mandarina. Silk production traditionally occurs in China (where sericulture originated), India, Korea, and Japan, with China and India accounting for 95% of the world’s silk production (Padaki et. al., 2015). It is a ..read more

While bamboo has been used for centuries, it became widely used for clothing at the beginning of the 21st century. Bamboo is often thought of as a sustainable fabric. However, due to the manufacturing process this is sadly not the case in most cases. While bamboo linen is a result of natural bast fiber and is very environmentally-friendly, this only accounts for a small fraction of fashion labeled as bamboo. It’s hardly seen at all for clothing. This is because bamboo linen is time consuming and labour-intensive. Because this costs more, it makes sense that brands clearly and proudly label pr ..read more