Now, more than ever, having an online presence is an absolute must for all restaurants. Restaurants are looking for alternatives to their usual structure and functioning. It is necessary to survive the economic climate brought by the coronavirus pandemic. Most have turned to Online Ordering and a steady digital presence to make for the lack of foot traffic. In this article, we give you 5 big advantages of having your own online ordering system. Advantage #1: Online Ordering Will Drive More Revenue When guests order online they end up spending more of their money on your business. The main fact ..read more

Despite the pandemic, many restaurants are starting to open their doors again. Now, more than ever, their marketing efforts might be the difference between them remaining in business or closing shop forever. Maintaining or building a successful brand in the food industry is now more demanding than ever, owing to unrelenting competition in the dining business. Apart from making delicious meals and providing a great ambiance where people can enjoy their food, implementing marketing ideas for your restaurant can help you stay ahead of your competition, win over more customers and grow your restau ..read more

As a consequence of the coronavirus pandemic, there is an urgency to rethink both the present and the future of the restaurant industry. In order to meet customer expectations and improve satisfaction, the industry will need to develop and implement new processes and approaches. Proactive restaurants are already developing and employing innovative restaurant post-COVID strategies to meet these objectives. It is important for managers and restaurant owners to curate targeted development strategies for the new restaurant normal and a post-pandemic era. To achieve this, issues like culinary shift ..read more

Building a positive reputation is a complicated process. Maintaining it is even more difficult. With proper Online Reputation Management, you can ensure that you’re restaurant is in control of the situation. Building a community around your business and developing the reputation that comes with it is a slow arduous process. You need to determine your target market and use appropriate marketing channels to effectively reach your audience. Then, you need to provide them with a great experience that will get them to recommend your restaurant. And then you need to maintain it. And keeping a stella ..read more

Here is all you need to know to develop restaurant marketing strategies for the new economy. Someone once said: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Quotes are a tricky thing, with this one attributed to John Wanamaker. Seemingly, without any hard proof. The attribution is even more complicated since multiple people have expressed this sentiment in various forms. Regardless, there seems to be some truth to it. Or, at the very least, people feel like it does. After all, even with online targeting, it’s almost impossible to ensure that every ..read more

Restaurants are embracing 3rd party online food delivery platforms because it can make dollars and sense. But is there a better way to leverage these 3rd party services to your advantage? Here’s some data about where the customer population is at the moment. At least 60% of US consumers say they order take-out from restaurants once a week. They also say that they are willing to spend more on food made available via delivery. But it’s not all pleasant in the world of food delivery. Many customers order through third-party delivery platforms like GrubHub and Uber Eats. The problem is well known ..read more

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How to thrive as a restaurant post-pandemic: a how-to directed at Restaurant Owners. For most of us, it is still far from business as ‘usual.’ Life as we know it has experienced sudden and unfathomed changes following the unprecedented pandemic and the ensuing disruption. Even so, business owners are looking to get things moving as cautiously and optimistically as they can. Restaurateurs are one of the most affected, and many are seeking new ways to get people into their doors – or the available equivalent. Here are a few handy and practical tips to help you improve your restaurant post-pandem ..read more

Here you are with a question: “How do I improve my Smartphone Food Photography?” We have a few answers, some including motor oil, shaving cream, and cardboard… Putting dish soap in beer, motor oil and cardboard on pancakes, or shaving cream on a pie does not sound appetizing, but it works. Visually, that is. These are not great ideas if you intend to serve the food – what an understatement! But if you are only looking for a quick snap, these are some of the tricks professional food photographers have been hiding up their sleeves. If you don’t believe me just watch this video, but remember to c ..read more