Twitter’s rebrand to X slammed as ‘illogical’
Marketing Week » Twitter Marketing Strategy
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9M ago
Experts have said there appears to be “no best practice branding logic” behind Twitter’s rebrand, describing it as “all very amateur ..read more
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12 reasons why Twitter’s rebrand to X is a mistake
Marketing Week » Twitter Marketing Strategy
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9M ago
Our marketing columnist on the biggest branding move of the year: Twitter’s sudden transformation into X ..read more
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Elon Musk confirms Twitter’s ad revenue has halved
Marketing Week » Twitter Marketing Strategy
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9M ago
Musk tweeted at the weekend that Twitter’s ad revenue is down nearly 50%, despite claiming in April “almost all”  advertisers had returned to the platform ..read more
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Twitter CEO promises overhaul of ‘clunky’ ad offering
Marketing Week » Twitter Marketing Strategy
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1y ago
Twitter’s boss Jack Dorsey admits the platform hasn’t done enough to differentiate its ad product or prove to advertisers that it works ..read more
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