Forrester Blog » The Counterintuitive CEO
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The Counterintuitive CEO provides ideas, observations, and analyses that help drive the success of other CEOs. Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership, strategy, and operations.
Forrester Blog » The Counterintuitive CEO
6M ago
Every year, Forrester convenes a group of clients who critique our strategy, give us feedback on our services, and review new products that we are developing. Over the last 25 years, the Board of Clients has been extraordinarily influential, guiding us into a better future and helping us avoid unforced errors. I’ve always called the ..read more
Forrester Blog » The Counterintuitive CEO
8M ago
In Forrester’s 40 years, we’ve rarely recommended that clients move immediately to build a new technology. We typically counsel cautious experimentation until the tech matures and the vendor landscape rationalizes. We’re breaking that rule with generative artificial intelligence (genAI). We believe that you must move NOW. This isn’t crypto and it’s not blockchain and it’s ..read more
Forrester Blog » The Counterintuitive CEO
1y ago
This is the third entry in my “Tech for CEOs” series. I’m analyzing topics that meet three criteria: 1) They’re in the news; 2) they’re frequently misunderstood; and 3) CEOs need to understand them. My two previous posts are on AI and blockchain. Now, as promised, cryptocurrency… What It Is And How It Works Cryptocurrency ..read more
Forrester Blog » The Counterintuitive CEO
1y ago
Learn what it is, what it does, and what it means for your organization today and in the future ..read more
Forrester Blog » The Counterintuitive CEO
1y ago
The hype surrounding AI can get in the way of truly understanding it. Here's a breakdown of what AI is, how it works, and what CEOs should do to reap its benefits ..read more
Forrester Blog » The Counterintuitive CEO
1y ago
When our offices reopen, employees and teams will decide when they will come in, based on their work. Yes, there will be challenges — but with the right approach, the opportunity is extraordinary ..read more
Forrester Blog » The Counterintuitive CEO
1y ago
Forrester has designated Tuesday, July 13 as CX Reality Day, a time for CEOs and their executive teams to test the quality of their companies' experiences ..read more
Forrester Blog » The Counterintuitive CEO
1y ago
Forrester Decisions is designed to help clients grow faster through customer obsession. The new portfolio will help executives, functional leaders, and their teams — across technology, customer experience (CX), marketing, sales, and product management — plan and tackle their most pressing initiatives and priorities for driving growth ..read more