Gift cards are not just a popular gift option; they are also a strategic tool for customer retention. Here’s a comprehensive guide on leveraging gift cards to keep your customers coming back. 1. Personalized Gift Card Options: Offering personalized or customizable gift cards makes customers feel valued. This personal touch can significantly enhance customer loyalty. 2. Reward and Loyalty Programs: Incorporate gift cards into your loyalty programs. Reward frequent shoppers with gift cards to encourage repeat business. 3. Special Occasion and Milestone Gifts: Use gift cards to celebrate customer ..read more

The retail landscape is rapidly evolving, and digital gift cards have emerged as a cornerstone of this transformation. Embracing digital gift cards is no longer just an option; it’s a necessity for businesses seeking to thrive in the modern marketplace. Convenience and Accessibility: Digital (virtual) gift cards offer unparalleled convenience. They can be purchased and sent instantly, making them ideal for last-minute gifts. This immediacy is particularly appealing to the tech-savvy and younger demographics who favor digital solutions for their shopping needs. Enhancing Customer Reach: Online ..read more

In today’s fluctuating economy, small to mid-sized businesses are continually looking for reliable strategies to enhance their financial stability and growth. One often underutilized tool that merchants and resellers can leverage to improve their economic situation is the gift card. Why Gift Cards? Gift cards serve as an excellent revenue stream because they guarantee upfront sales. When customers purchase a gift card, they provide your business with immediate cash flow. Moreover, gift cards often lead to higher spending beyond their initial value, increasing your average transaction size. The ..read more

Card Market is honored and excited to receive the exclusive Gold Award for Vendor Excellence from the Retail Solutions Providers Association (RSPA). Card Market was selected as the top vendor in the Reseller & ISV Support Services category for our high-quality service and partner engagement.  Presented at this year’s RSPA RetailNOW show in Orlando, Florida, the award is given by current RSPA reseller member organizations that cast their vote for vendors that have exhibited outstanding service in the retail IT industry. This is the fourth consecutive year that Card Market has been reco ..read more

Do you want to take your gift card program to the next level? Good news! Our partnership with Givex just got better. Now, you can enjoy seamless integration for both physical and virtual gift cards. Here’s how this update can benefit you. Last-Minute Gifting Made Easy: Virtual cards are the perfect solution for last-minute gifts or distant relatives. Flexibility: With both options integrated into one platform, you have the flexibility to offer multiple gifting solutions to your customers. Get Ready for the Holidays: The gift-giving season is right around the corner. Now is the perfect time to ..read more

Introduction This year is particularly special for us; it marks Card Market’s 30th anniversary! From our foundational days in 1993 as National Business Products to our current identity as Card Market, our journey has been filled with growth, transformation, and relentless innovation. As we celebrate this important milestone, we want to reflect on the past, celebrate progress, and thank everyone who has been part of this incredible ride. A Modest Start with a Visionary Aim In 1993, Stephen Prince founded National Business Products, diving into the evolving world of card processing. With nearly ..read more

In an evolving marketplace where regulations can change the landscape, California’s pending decision to ban all plastic and PVC gift cards by 2027 is a prime example. Regardless of one’s viewpoint on the legislation, the reality is that businesses will have to adapt. One solution that not only aligns with this new regulatory framework but also offers a host of other benefits is paper gift cards. Understanding California’s Plastic Gift Card Ban California’s SB 728 bill, if signed into law, will “prohibit, beginning January 1, 2027, a retailer from selling, offering for sale, or distributing pla ..read more

Las Vegas, Nevada – Leading point of sale solution provider, KORONA POS, has forged a strategic alliance with Card Market, a key player in the gift card sector. This partnership promises retailers a seamless blend of top-tier customization, quality, affordability, and quick delivery times. By collaborating, both entities aim to help businesses design gift cards reflecting their unique brand essence. This isn’t limited to just design. The partnership also enhances the gift cards’ functionality, ensuring a tailored retail experience. Till Freier, CEO of Combase USA, noted, “The core of our missi ..read more

New Collaboration Elevates Dining Experience at Food Halls such as Sawmill Market with Seamless Multi-Vendor Gift Card Use. Albuquerque, NM – In a move aimed at streamlining the dining and purchasing experience for customers across various venues, Addmi, a leading provider of point of sale systems for restaurants and food halls, has announced a strategic partnership with Card Market, a premier gift card printing and fulfillment provider. This collaboration was recently showcased at the popular Sawmill Market food hall in Albuquerque. Merchants at Sawmill Market, now equipped with Addmi’s advan ..read more

Gift cards have become an indispensable tool for businesses looking to grow their customer base and drive sales. At Card Market, we strive to continuously innovate and offer products that not only meet your business needs but also align with our commitment to sustainability. With that in mind, we are thrilled to introduce our new paper cardstock option for gift cards. A Commitment to Sustainability In recent years, the call for businesses to make environmentally conscious choices has become louder. Companies worldwide are taking steps to reduce their environmental footprint, and consumers are ..read more