Spring and Summer are knocking at our door and this means only one thing - it’s festival season! Whatever your taste in music is, festivals are the perfect place to let loose and experiment with your personal style -  whether it be through your outfit, your makeup, or of course your hair. We’re here to give you a little inspo based on some of the festivals our team is heading to this season! Coachella Valley Music and Arts Festival, April in Indio The festival that’s become synonymous with the season as it brings together music fans from every genre. With this year’s headliners being Lana ..read more

@catecutdye in Frosé So, you want to dye your hair pastel? We don’t blame you. These hair color shades are oh so dreamy. BUT they’re also the most fickle shades of the rainbow that require lots of added TLC. But don’t worry, they can still be achieved with proper prep and maintenance. And lucky for you, we know all of the tips and tricks to going pastel in the comfort of your own home to get the most perfect pastel look for less! But first, let's talk about hair levels. All pastel shades require a level 10 base for their soft pigment to really pop. If you aren’t quite there yet, pre lightening ..read more

Bleached hair is the ultimate canvas for creating literally whatever the f*** you want. Split dyes? Money pieces? Dreamy pastels? Bleach, Please can do it all! And YES, she’s totally DIY friendly! ? We’ve come prepared with not only 5 ways to bleach your hair yourself, but also some tips for using Bleach, Please, to provide you with the easiest DIY experience at home. Prior to bleaching, there’s just a couple of things to ask yourself.  How does bleaching work? And what is the goal I’m trying to achieve with bleaching? So let’s talk about it! ? How does bleaching work? ?‍♀️ Essentially ..read more

  What does “hair level” even mean, anyway? How do you know what level your hair is? It can seem confusing, but "level" just a standardized way to refer to the lightness of your hair, and is usually most consistent way to describe your base color. Instead of having to find the right words to describe your medium-toned strawberry blonde, you can just say your hair is at a level 7 and call it a day! Let’s start with the basics! What does each level mean?  1: dark black 2: black 3: darkest brown 4: dark brown 5: medium brown 6: light brown 7:&n ..read more

She’s an icon, she is the moment and she IS a legend. Virgin Pink hair dye is one of our most iconic (and most popular) dyes and we absolutely understand why. It's not just her name that gets her ALL the attention. This true, hot pink hue stands out among the rest of the AF hair color rainbow and is packed as f*ck with rich pigment to ensure that you get great color payoff no matter your hair level.  Plus, you already know that with any Arctic Fox hair dye, you’re not only getting the promise of a high-performing dye that packs a punch, but you’re also getting a vegan, cruelty-free, DIY ..read more

If you’ve ever tried our Purple AF hair dye before, you know she is the QUEEN of the AF hair color rainbow ? Reigning high as our best selling hair dye, there’s no doubt why she’s held the crown for so long! ?? You may be asking yourself, “soo who is she”? If you haven’t met her yet, it’s truly an HONOR to introduce you!  ? Purple AF is a beautiful deep, yet vibrant purple hair color. While it looks relatively dark, it will still show up as an extremely vivid, intense purple hair color on a lightened base. Hair level should be at least a 7 if you’re looking the brightest and boldest purp ..read more

Hey, Fox Fam! ?✨Having the perfect platinum doesn't stop at the bleach bowl – maintaining beautiful healthy hair after using Bleach, Please is just as important as bleaching properly.  If you haven’t bleached yet, check out how to use Bleach, Please here, and then come back to learn why post-bleach aftercare is your blonde hair’s new bestie. @kenzie_teague rocked Bleach, Please for her icy blonde, and added hydration with Money Hunny and Pool Party for air-dried waves. ?️ Hair Hydration Post Bleach Hydrating your hair after bleaching is a MUST. Bleached hair gets a bit dry and fragile be ..read more

While we say goodbye to another year, one of the most anticipated things about the year ahead is Pantone’s Color of the Year announcement and how it applies to what’s happening around the globe. Did you know Pantone first started their Color of the Year program in 1999? For the last 25 years, the team at Pantone has found a way to visualize the current state of the world through color, something our Fox Fam can really get behind! Before we look ahead, we thought it would be fun to look back one last time. We spent all of 2023 celebrating our 10th anniversary, so before moving into the next dec ..read more

@norelle.k in Bleach, Please Thinking about bleaching that hair? ? We’re about to dive into our essential guide for using AF’s At-Home Bleaching Kit: Bleach, Please! Since launching, Bleach, Please has become a staple in the Arctic Fox Hair Color Line with our 100% vegan and cruelty formula. And YES she’s totally DIY friendly. Let’s answer some FAQs and give all the newbies and Fox Fam veterans the best tips to achieve the platinum hair of your dreams!   So, What in the AF is Bleach, Please? Bleach, Please is a complete hair lightening kit that comes with a 3 oz tube of violet-toned ..read more

@evelina.forsell in Ginger Flare Time flies when you’re having fun, and we DEFINITELY have. 10 years ago we set out to create the best prismatic hair color line and now we’re coloring and conditioning hair across the globe. We’ve celebrated all things AF all year long with launches, giveaways, donations to amazing organizations and more. But first, let's take a look back at what was going on in our world in 2013 when it all began. - “What does the Fox Say” was the most viral Youtube video of the year... - Now we’re always asking “what does the Fox FAM say?!” - Word of the year: SELFIE (how per ..read more