Veronica Jeans | Shopify Blog
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Get the latest tips, trends, hacks, and actionable ideas, to help you grow your online business. Veronica Jeans is an E-commerce business consultant, Speaker, Shopify Partner, and Bestselling Author. She has had extensive experience helping eCommerce businesses grow in the global marketplace - from startups to brick-and-mortar stores that want to start their online outlet for additional..
Veronica Jeans | Shopify Blog
1y ago
“A brand is a story that is always being told.”
Scott Bedbury (Nike & Starbucks)
What to expect in this article:
What is a personal brand story?
Structure of your page
Mission Statement - TAGLINE
Creating the body of your story
Big Wins
Community
What’s Next?
Visual Branding
Images and Video
**Where to find this in Shopify? Online Store > Pages
In most cases, whatever you are selling, is being sold somewhere else. So you have to think of a way to differentiate yourself from your competition.
As a small business, you have to distinguish yourself from other brands and your competiti ..read more
Veronica Jeans | Shopify Blog
1y ago
“Branding is what people say about you when you are not in the room” ~ Jeff Bezos (CEO of Amazon)
In this article we will find out the what, how and why of branding, in all aspects. Branding is a very large subject, but hopefully with this information you will be able to create a solid branding look and feel for your store.
What to expect in this article:
Brand Strategy
Create Your Own Branding
Branding Your Store
Branding Colors
Your Logo
Favicon
Fonts
Images
Consistency of Image Look
Image Sizes
Height of Images
Stock Photos or Your Own Photos
Free Stock Images
Tools
Videos
Image Tools
Vid ..read more
Veronica Jeans | Shopify Blog
1y ago
Upload Your Products
You can upload your products into your Shopify store manually or in bulk. If you upload your products manually, you will add the information for each product in your Shopify products page.
If you have a large number of products and content to add to your Shopify store, you can upload your products in bulk which is a quick way to upload your products.
The first step is to get a sample import CSV file from Shopify.
If you want to bulk upload your products, you need a Shopify template (spreadsheet) or one from the App - Excelify: Bulk Import Export Update to be able to upload ..read more
Veronica Jeans | Shopify Blog
1y ago
7. Product Options & Variants
The difference between options and variants in Shopify is the following.
Options in Shopify are for example your ‘size’, ‘color’ or ‘length’
Variants are for example - ‘L’, ‘M’, ‘S’ or ‘blue’, ‘yellow’ etc.
Why do you need an Options App?
Shopify only gives you 3 options and is restricted to 100 variants.
TIP: Apps I have used are [link: Bold Options] and [link: Advanced Product Options]. I prefer APO because of the look on the product page. Most Apps come with a trial period. So test them out to see if you like the look on your product page.
How to add op ..read more
Veronica Jeans | Shopify Blog
1y ago
8. Search Engine Listing Preview
I will show you step-by-step actions on how to add the information and some tips for each section.
What are a meta title and description tag?
The meta title and description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google display the meta title and description in search results where they can highly influence users to click through to your pages.
Shopify will create your page title, description, and handle automatically when you add your title and description.
You can change your information to your best advantage ..read more
Veronica Jeans | Shopify Blog
1y ago
RELATED ARTICLES FOR YOUR PRODUCT PAGE IN SHOPIFY:
1. How To Create Successful Products Pages In Your Shopify Store
2. How To add Your Products Manually In Your Shopify Store
3. How Add Product Photos, Images & Video To Your Shopify Store
4. Tips How To PRICE Your Product sFOR Your Shopify Store
5. How Add Your Product Information For Your Shopify Store
6. Shipping Information For Your Products In Your Shopify Store
7. How To Add Product Options & Variants In Your Shopify Store
8. How To Optimize Your Product Page For Google In Shopify
9. How To Sell More Products With Sales Channels ..read more
Veronica Jeans | Shopify Blog
1y ago
6. Shipping Type of Product: Physical or Digital products
The checkbox is checked by default as a physical product in this section. Here you will be able to add the weight of the product and your customs information if you need to.
Uncheck this box if you are selling digital products.
Difference between Physical & Digital Products
Physical products are merchandise, apparel, and other physical goods you sell and ship to customers. If you sell physical products, you'll need to add at least one shipping option to your store.
A digital product is any product that exists in an intangible forma ..read more
Veronica Jeans | Shopify Blog
1y ago
5. Inventory, Quantity, Locations, SKU & Barcode
image
There are several key options for you to choose from and how your inventory will be processed.
SKU = Stock Keeping Unit
Barcode (ISBN, UPC, etc)
Track Quantity
Quantity - Available & Incoming
Locations
SKU = Stock Keeping Unit
This is your product tracking number for your inventory.
If you are using a manufacturer or vendor, it is probably easier using their product identification number as your SKU number. Especially when you are dropshipping your products.
It is a good practice to create your own internal SKU numbers and add yo ..read more