By BookBaby author Philip Kinsher Estimated reading time: 5 minutes In the competitive world of book publishing, it’s crucial to ensure that your eBook stands out and reaches its intended audience. After all, if no one can find your book, no one will buy it. One powerful strategy to increase website traffic and sales is through search engine optimization (SEO). By optimizing your eBook and sales pages for search engines, you can increase its visibility, attract more readers, and ultimately drive more web page traffic and sales. Table of Contents: • What is SEO? • Creating an SEO-friendly eBoo ..read more

By BookBaby author Jasmine Gayle Estimated reading time: 4 minutes In today’s book marketplace, promoting and selling eBooks online requires a strategic approach. With the growing number of eBook titles available — not to mention printed books and audiobooks — it has become crucial for authors to effectively market their work and capture the attention of readers. Table of Contents: • The eBook market in 2023 • Pricing strategies for eBooks • Choosing the right platform • Uploading your eBook • Tips to market your eBook • Create a landing page • Promote using social media • Create an emai ..read more

By BookBaby author Indie Author Minute In this “Indie Author Minute Video,” book designer Kaitlin Quigley talks about the unsung hero in your book’s journey to a professional publish: interior formatting. What is interior formatting? People often come to us with lots of question and misconceptions about interior formatting, so let’s start by getting one thing clear: formatting is not editing. Interior formatting is the process by which a professional book designer uses publishing software to lay out and design your edited manuscript to turn it into a visually pleasing and well-organized book ..read more

By BookBaby author Steven Spatz In part two of our four-part series highlighting effective strategies to score holiday book sales, we focus on getting your book distributed and reaching readers. “How To Get Holiday Book Sales: Part I” launched our 12-step series for authors looking to market their titles for the holidays and included steps 1–3 dealing with timelines, budgets, and getting out in your community. Now let’s focus on where and how your potential readers can find and buy your books. Step 4: Be conspicuous To sell books, you need to be found. That means you need to maximize the chanc ..read more

By BookBaby author Scott McCormick This is the eighth entry in a series in which I detail the entire experience of self publishing my book. The goal is to offer tips and strategies so you can learn from my successes and mistakes. This week: the ins and outs of eBook distribution, the best pricing strategies for your book, and whether or not you should choose Kindle Select. eBooks were already a major force in publishing before COVID-19 hit. Now, they’re more vital than ever. With bookstores and libraries closed, retailers are reporting record eBooks sales. So, if you’re looking to sell books i ..read more

By BookBaby author Steven Spatz The way readers consume and discover new books is rapidly changing, which is why you should consider making your work available by putting your books on subscription services. Earlier this year, Walmart (the world’s largest retailer) announced it would start selling eBooks through its own co-branded app and Google released a new in-home way for readers to listen to audiobooks. Meanwhile, brick and mortar stores, like battleships going to rust, continue their slow and hulking demise. And now you can add another development to the forces warping the publishing wor ..read more

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