Some dog owners are unsure if using treats is a good way to train your dog, but experts say it’s a great way as rewarding your dog for good behaviour will help them to learn faster. Most dogs LOVE good quality treats and will do anything to get their paws on some. Read on for the benefits and how to use treats to train your dog. Easy to use The main benefit of using dog treats for training is that they are easy to use. When your dog performs the behaviour you are training them you reward them on the spot with a treat. They then know that if they complete the behaviour, they will instantly get ..read more

Dog treats are an important part of your furry friend’s life. Just as you sometimes want to indulge in a biscuit between meals, your pup gets great pleasure out of the odd treat. From well-being to health to behaviour, dog treats have countless benefits but to really get the most out of your dog, you need to be giving them the best treats – here’s why.  It makes them happy Treats should be fun for your dog to eat. They should smell good and taste even better, otherwise they aren’t really treats at all. When your dog enjoys eating a treat, it makes them happy, feel loved and cared for and ..read more

Media Release 31 October 2022 We’re making a few important changes to the size of some of our Superior Pet Food Co dog rolls, as well as the way they are packaged and delivered to stockists around New Zealand. These changes will reduce the amount of plastic packaging used in our delivery process and ensure the rolls your dogs’ love continue to be available at a fair price, despite rising costs of production. So, what’s changing? First, the size of some of our rolls is changing. From 1 November, Our Chunky Original, Herb, Lamb and Rice, and Chicken dog rolls will begin to roll into a 2kg size a ..read more

Superior Pet Food Co Logo Media Release             24 August 2021 Kiwis’ fondness for local petfood company drives ‘Superior’ name change After almost 50 years satisfying the appetites of New Zealand dogs, Kiwi petfood company Fond Foods is changing its name. Best known for its popular Superior Chunky and Possyum brands, the Paeroa business will become Superior Pet Food Co. from 1 September. General Manager Clint Bolderston said the new name reflects the company’s growing reputation as New Zealand’s leading manufacturer of high-quali ..read more

Our great new Hypoallergenic – Beef Free Field and Forest Dog Roll hitting the shelves in more and more stores, full media release below: Paeroa’s Fond Foods on a roll with new hypoallergenic dog food option Kiwi pooches with food allergies will be giving a collective ‘Bark-yeah!’ next week when New Zealand’s first possum-based hypoallergenic dog roll starts hitting supermarket shelves. Field and Forest – Hypoallergenic is the latest creation of Paeroa company Fond Foods, which made headlines last year following the booming post-lockdown demand for its Possyum dog roll. The new hy ..read more

Just like us, dogs need high quality, nutritious food in order to be their best selves. By filling your furry friend’s bowl with nutritious food each day, you’re contributing to its’ overall health, wellness and lifespan. At Superior Chunky, we are committed to providing you with quality dog rolls and dog treats so that your pup can reap the many rewards of a healthy diet. Improve their health By providing your pup with high quality food, he’ll thrive. Some of these affects you can see, like a shinier coat and a healthy weight. Some of them you can feel, like having the energy he needs for h ..read more