Bonus Reading: What is SMS Marketing? Table of Contents What is Opt-in Texting? “Opt” mean in Text is essential to understand for successful business text marketing. The word “opt” means to choose something.  Opt-in means agreeing to participate or be part of a group.  At the same time, opt-out means choosing not to participate or not be part of a group. What does Opt mean in Text? “Opt” mean in Text that recipients subscribe to your text communications.  They are opt-in to receive Texts or SMS from your business.  If they decide not to subscribe (or unsubscribe later ..read more

Table of Contents What is MMS? It is Multi-media Messaging service MMS stands for Multi Media Messaging Service, and includes the basic features of SMS, and adds several more helpful features to increase customer engagement. Note that with MMS, some features such as length of characters or types of files, may vary slightly by platform. If SMS is the workhorse, MMS is more the racehorse. It has the capability to really perform with proper care, feeding and training. Features of MMS: Bold Subject Heading Line – Up to 40 Characters; 500 Characters or more – inclusive of links and disclosures Ca ..read more

Table of Contents 7 Ideas for SMS Text Marketing that small Business Owners can Implement Quickly! Sure, text marketing continues to grow as a viable option for the big brands. But now, small business owners have affordable and powerful options. Simple Real Time Communication Simply put, text marketing is the most cost effective and easiest way to reach your customers on the go. SMS Text for business, delivers a 98% open rate within 5 minutes, which is nearly real-time communication. And here’s the key aspects where you should focus your attention – Which would you rather choose: A)  Pay ..read more