Q and A with Connie Frederic
The Louisiana Press Association
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1y ago
In the advertising business, there are things which must be done in order to create an effective campaign. Think of it as Advertising’s Bill of Rights: Send the right message…to the right audience…in the right medium…at the right time…about the right product (or service)…which sells for the ..read more
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Plan now to recognize first responders
The Louisiana Press Association
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1y ago
Are you looking for a project that can energize your news staffs, generate new advertising revenue and underscore the value of a local newspaper to potential new subscribers ..read more
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Tell them why – and sell more
The Louisiana Press Association
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1y ago
Like some other kids, I learned how to drive before taking the drivers’ education class in high school. My father took me to the school’s football stadium on weekends when the expansive parking lot was empty. The car was an old station wagon with a manual shift on the steering column. “Once ..read more
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