An important step in a Japanese skincare routine is known as "double cleansing". If you wear SPF, make-up and/or live in a city (being exposed to high pollution levels daily), it's important to do a proper cleanse in the evening that leaves your skin perfectly clean and purified, but not stripped and dried out. The Japanese double cleansing ritual in the evening is the best way to ensure your skin is free from every single scrap. It's all about gentle, but very thorough cleansing. Removing SPF/makeup and cleansing pores are done in two separate steps. You'll probably find it's m ..read more

Before I embraced a Japanese beauty ritual, my relationship with my skin was often adverse. Like many of us, I was mostly focused on the way my skin looked––not how it felt, nor its state of health. Sometimes I worked against it by using too harsh products, failing to see my skin was craving for a healthier approach and natural quality care instead of a quick fix. What I love most about Japanese beauty is that it has a gentle, holistic approach to skincare My skincare studies in Japan allowed me to absorb some significant lessons about their highly evolved beauty culture, and ..read more

Keiko Suyama is not easy to sum up in a few words. A patron of the arts, she has spent much of her career working as a fashion journalist and brand manager for her own fashion brand, receiving recognition in the official Paris Fashion Week.  After a challenging period, she changed direction by returning to her fundamental interest in beauty. She is now the director of a consulting agency for Japanese cosmetic and lifestyle brands. And as a journalist she publishes on Japanese media a series on beauty developments from around the world.  “My father was a Zen philosopher ..read more

Japanese beauty has a gentle approach to skincare––and is coveted for its hydrating, soothing and calming benefits. The beauty of a Japanese skincare routine lies in its simplicity. Instead of a ten-step approach, J-Beauty favours fewer products with active ingredients—just a few high-quality products in four streamlined steps, morning and evening. The four-step J-Beauty skincare routine caters to every skin type, especially sensitive skin. It's timeless, straightforward and efficient. And simple to remain consistent with on a daily basis. Let these simple steps help y ..read more

We are so excited to be featured in Vogue NL Magazine! The April 21 special Beauty Edition celebrates all forms of beauty.  The 'Made in Japan' article talks all things J-Beauty, and our founder explains what makes Japanese beauty so effective:  Sterre Rose studied in Okinawa where she discovered Japanese skincare. Her e-store carries the latest niche Japanese skincare brands, such as IRÉN Skin. These indie brands are often clean, as well as cruelty-free and vegan.  "Beauty and wellbeing are considered an art form in Japan. Traditional rituals and know-how a ..read more

With a firm belief that “customization is the future of beauty”, IRÉN Skin is a vegan, clean, cruelty-free and scientifically-proven J-Beauty brand that works to redefine skincare through science, nature and cutting-edge technology. Designed to be tailored to your unique skin's needs, IRÉN Skin is Japanese beauty innovation at its finest! To celebrate the launch of IRÉN Skin at Sterre Rose Beauty, we just had to have a conversation with the brand's founder, Kristin Chen. She tell us why and how she developed her own skincare range after gaining over 13 years’ experience in the beauty ..read more

IRÉN Skin is the first customizable clean beauty brand from Japan, and we are proud to have recently launched this J-Beauty innovation on Sterre Rose Beauty! Superfruit Booster Customized Serums are made to be customizable according to individual skin needs and concerns. A range of 7 serums, all formulated with the maximum dosage of active ingredients and natural super fruits. Each serum caters to specific skin conditions, and can be mixed up to 3 and used in a single step.  Mix your serums to have a personalised treatment for that targets your individual skin concerns, for ..read more

Many of the ingredients that are found in the Japanese diet are used in skincare formulas too! Naturally, what is healthy for the body is also healthy for the skin––it is our largest organ. Japanese beauty holds some of the most potent natural ingredients that have been used for centuries. Meet below 3 of these ingredients, and how to start using in your skin routine to transform your complexion. 1. CAMELLIA OIL (JAPANESE ROSE) Camellia oil, known as Japanese Rose or tsubaki-oil is used in edible cooking oil. Furthermore, it has also been touted as the beauty secret of the ..read more

Founder Sterre Rose sharing some of her best winter beauty tips to get through the colder season with healthy glowing skin, and a peaceful mind. Featured in JAN Magazine Winter Special October 2019. Interview is in Dutch, find the English translation below the article.  --- WINTER BEAUTY TIPS BY STERRE ROSE (31) is the founder of Sterre Rose Beauty, an online beauty store specialised in Japanese skincare.  'In autumn I pull out my Philips Wake Up Light-alarm; by simulating the sunrise it's easier to get out of bed in the morning.' Winter Beauty Tips? 'I follow a four-ste ..read more

Last October Sterre Rose Beauty organised the first-ever edition of 'Japanese Beauty Studio', a three-day pop-up event at Hutspot concept store in Amsterdam. Guests were treated to mini beauty treatments with organic skincare by Ruhaku. At the event guests were invited to beauty browse, and test, try and shop our Japanese beauty brands, while enjoying a cup of antioxidant tea. Japanese beauty specialist Sterre Rose offered personal skincare consults.  Below you'll find some impressions of the event. Join our mailing list to stay in the know for upcoming events!  ..read more