In the past, beauty brands relied on securing shelf space at retailers to sell their products, a strategy that often granted limited access to consumer data. However, the landscape has dramatically changed with the rise of e-commerce and digital marketing. It has become a new norm for brands to bypass the traditional middleman commercial route to connect directly with customers and sell directly to them. This business model, called direct-to-consumers, or DTC, is completely reshaping the beauty industry. Buckle up as we delve deeper into what it takes to build a successful direct-to-consumer b ..read more

The ingredients used in shampoo and conditioner can influence their texture, efficacy, and smell. Freelance Formulations uses cosmetic chemistry to create custom all-natural and over-the-counter (OTC) formulas using a wide range of ingredients. We select ingredients based on the desired effect you want your product to have and the consumer experience you want to deliver. Here are six base ingredients cosmetic chemists can include in shampoo and conditioner products: 1. Surfactants Surfactants are a common base ingredient in shampoos. They are cleansing agents that remove dirt, oil, and other i ..read more

Creating products with SPF, or sun protection factor, helps individuals simplify their skin care routine and utilizes a beneficial ingredient for healthy skin. A formulation chemist helps create products with the right combination of elements in a stable formula. Freelance Formulations is a development laboratory certified to make all-natural, over-the-counter formulas. Here are five reasons to add SPF to your skin care products: 1. Block Sunburn  Sunburns are caused by too much ultraviolet (UV) light, from either sunlight or tanning beds. UV damage is possible even on overcast days and a ..read more

Establishing a competitive and successful beauty business requires more than passion and creativity; it demands a thoughtful blend of strategy and a dedicated approach to the industry. As a beauty product development lab, we understand the intricate dynamics contributing to a thriving beauty business. Today, we unravel the four propelling qualities of a beauty business. Execute the following principles religiously: 1. Be Authentic Authenticity is the cornerstone of a compelling beauty brand. In an industry saturated with products and promises, authenticity sets you apart. Your audience craves ..read more

Cosmetic chemistry principles and skilled chemists benefit the beauty industry in several ways. Some of these benefits include enhanced scientific expertise, elevated innovation, tailored solutions, and more. At Freelance Formulations, our cosmetic chemists can help you grow and customize your beauty brand. Here are five ways our team can help elevate your brand and the overall beauty industry:  1. Enhanced Scientific Expertise and Formulation Precision Our professionals possess a deep understanding of the chemistry of various ingredients and their interactions in the beauty and cosmetic ..read more

Our team at Freelance Formulations uses cosmetic chemistry in various ways to formulate unique makeup products. We use chemistry to create and preserve foundations, eye shadows, and other items. Here is more information about how chemistry is used in makeup production:  Foundations and Pigments Creating makeup products requires a complex understanding of molecular chemistry. Foundations are crafted by combining various liquid and powder compounds to achieve the desired texture, coverage, and finish. The choice of pigments for foundation involves understanding the interaction between light ..read more

By: Eric Karich, Patent Attorney eric@karich.net In the fiercely competitive beauty industry, protecting your unique formulations, designs, and branding is crucial to maintaining a competitive edge. Two primary avenues for safeguarding your beauty product are trademarks and patents. Understanding the distinctions between these forms of intellectual property is essential for any beauty entrepreneur looking to secure their innovations in this competitive market. In the fiercely competitive beauty industry, protecting your unique formulations, designs, and branding is crucial to maintaining a co ..read more

Exciting news is in the air! Freelance Formulations is thrilled to announce a groundbreaking financing program that opens the doors to innovative product development like never before. With just a $1000 deposit, you can dive into a collaboration with our expert cosmetic chemists to bring your vision to life. Why Should You Consider Our Financing Program?  At Freelance Formulations, we recognize that financial constraints can significantly hinder your entrepreneurial journey. This program offers you the opportunity to debut product development with a low-cost investment but expert collabor ..read more

High-tech cosmetics use cutting-edge technology to help address a variety of beauty and skin concerns. These cosmetics can use natural ingredients to improve the product's safety, efficacy, and sustainability. At Freelance Formulations, our cosmetic formulation chemists can use their knowledge of cosmetic chemistry to create high-tech cosmetics using natural ingredients. After creating your formula, you can own the exclusive rights and sell it using your brand. What are High-tech Cosmetics? High-tech cosmetics incorporate innovative technology and powerful ingredients to deliver specific resul ..read more

At Freelance Formulations, we utilize cosmetic chemistry to help create your dream cosmetic products. By using science within the creation process, we can help make sure that your product is safe and effective. Here is more information on cosmetic chemistry and the science behind it: Understanding Beauty Product Basics Ingredients act as the building blocks of beauty formulations, combining to create textures, colors, and effects that cater to your specific needs and goals. Understanding the role of these key components is beneficial for beauty providers looking to make informed choices about ..read more