Search engine optimization (SEO) is one of the digital marketing gears that drives more quality traffic (patients looking for a new provider) to your website. But within SEO there are many moving parts, and Google Business Profiles (formerly known as Google My Business) and Google Maps are a part of what is called local SEO. “Does Google My Business help SEO?” Yes, it does, and this article will explain how you can leverage business profiles on Google to not only attract more leads, but to also be more competitive in your local market. Why The Google Business Profile Is Important for Your Loca ..read more

Google Business Profiles (formerly known as Google My Business) powers local search engine optimization (SEO) by seamlessly integrating an interactive business directory into search results. Visibility in these searches is not a given as businesses must engage digital marketing techniques to get higher rankings in search results such as Google Business Profiles (GBP) optimization. How to add keywords to “Google My Business” is a core component of GBP optimization. This article will share tips on how to use the magic of keywords to boost the performance of business profile on Google. Enhancing ..read more

Local businesses – medical practices included – have an invaluable opportunity to connect with a specific audience through Google Business Profiles (or GBP, formerly known as Google My Business) and Google Maps. This interactive Google search feature appears frequently for consumers actively seeking products and services. With a Google Business Profiles audit, you can ensure that your listings are in tip-top shape to attract more foot traffic. This guide covers the seven essentials for an optimized GBP.  The Importance of a Google Business Profile Audit  While Google built the infras ..read more

A well-optimized Google Business Profile (formerly known as Google My Business) is a core component of local search visibility. How business listings are categorized can be used to the advantage of medical practices that aim to maximize reach to potential patients. This article covers the Google Business Profile (GBP) categories aspect of profile optimization and how it relates to Google search visibility, including Google Maps and the coveted, “local pack.” Understanding Google Business Profile Categories Sorting through Google Business Profile categories can feel like a scavenger hunt. Pictu ..read more

Healthcare Facilities Reach More Patients with iHealthSpot RESULTS With iHealthSpot, this hospital system achieved the following key results: LAUNCHED eight new websites for additional locations EXPANDED online reach across multiple locations in two states IMPROVED Google ranking with SEO and website optimization OVERVIEW This private health corporation has been providing patients comprehensive, quality care at facilities in Texas and Oklahoma since 2008. The system includes various hospital facilities including acute-care hospitals, rehabilitation centers, nursing homes, hospice care ..read more

When you set up your Google Business Profile (formerly known as Google My Business) you would think something as simple as entering your business name would be straightforward, right? Google Business Profile (GBP) names do have to comply with certain guidelines. This guide will help you verify (or, if needed, modify) how your business name appears according to Google directory listing rules. Aligning Your Business Name with Legal Requirements As for the legal aspect of Google Business Profile name guidelines, they can’t be misleading or violate any local, state, or federal laws. Generally spea ..read more

For years, online business directories were hosted on individual websites, and all essentially functioned the same way until Google My Business (now renamed Google Business Profiles, or GPB) came along. Not only is Google’s business directory integrated into the search engine experience, but it also makes a point to display the “best” businesses first in search results. For this reason, Google Business Profile optimization has a direct impact on local search engine optimization (SEO) for businesses. However, the benefits of a well-optimized Google Business Profile extend beyond mere visibility ..read more

For healthcare businesses, Google Business Profiles (formerly known as a Google My Business profiles), are an instrumental part of local SEO strength–the frequency of appearing in local search engine results. Google’s business profiles platform offers flexibility to add users to Google Business Profile (GBP) so you can recruit others to help manage your business listing(s). This article aims to navigate you through the process of how to add users to Google Business Profile, change user access and permissions (including removal of users), plus how to transfer GBP ownership when necessary. Addin ..read more

What is a Google Business Profile? Is it different from Google My Business? During a restructuring of the system in late 2021, Google changed the name of Google My Business to Google Business Profiles (GBP). GBP is a free, robust search engine feature that helps consumers connect with local businesses, on demand with interactive enhancements such as Google Maps. This article will give you a crash course on how Google Business Profile works so that you can integrate its advantages into your healthcare business digital strategy for attracting patients in your local market. Understanding How the ..read more

Crafting the perfect Google Business Profile description (formerly known as Google My Business) is a key component of a powerful local search engine optimization (SEO) strategy. The description should not only highlight what makes your business great, but also can be persuasive. But how do you write a description that grabs attention, boosts visibility, and drives customer engagement? This article will walk you through the steps necessary to create an engaging and impactful Google Business Profile description that enhances your online appeal. Significance of Optimizing Google Business Profile ..read more