In the world of construction, where every detail and every line matters, how you present your work can make all the difference. It’s a common concern for many small business owners in the construction sector: does investing in high-quality photography really pay off, or is it just an unnecessary extravagance? Let’s dive into this topic and uncover the tangible benefits that professional construction photography can bring to your business. Beyond First Impressions We all know first impressions are crucial. In the construction industry, the visual showcase of your projects plays a pivotal role ..read more

“What should I wear to my photoshoot?” This is the number one question I am asked before a shoot and I’m sure it’s on your mind as we get ready to capture you. I’m sure I’m not alone in looking at my wardrobe, wondering if there’s something in there that is the perfect outfit, or who debates going and buying something brand new. While I can give some advice, it is definitely not my field of expertise. So I reached out to colour and style consultant Ann Whitaker from Ann Whitaker Style to get some advice to get you ready and looking fabulous for your photoshoot (and in day to day life too!). An ..read more

Click. You’re in the middle of meeting with important clients and look over to see the lifestyle photographer clicking away in the corner. That’s how lifestyle photography works. Right? Lifestyle photography is a term you’ve probably heard used. But have you thought about what it actually is? Or whether you can use it in your business and marketing? Let’s take a quick dive into this photographic style. What is Lifestyle Photography? You will be familiar with lifestyle photography, even if you haven’t heard the term before. It is designed to show a moment in time as if the photographer is sitti ..read more

There is nothing harder in business than trying to get calendars to align. And that becomes another level of impossible when we are talking about trying to get the calendars of multiple senior executives to line up to get corporate photography done and get that all important team photo for the annual report or website. It can take months of preparation and planning, and then that urgent, unavoidable meeting comes up and it all falls apart again. Either the CEO is missing, or everyone else needs to wait around for them to be free again. What if I told you there was a better way? Photographers ..read more

When I first meet with a client, I can almost guarantee that one of the questions they’ll ask me is ‘But what do I wear to my branding photoshoot?!’ Over the years, I’ve identified what works, and what doesn’t, when it comes to styling your shoot. I’ve put together this list of hints & tricks to help you decide what to wear to a photoshoot, ensuring you will look – and feel – absolutely amazing during our session. Rule #1 – There are no rules When it comes to fashion and styling, there is no ‘one size fits all’. The same is true of photoshoots! There is not one colour or style that will su ..read more

Emerging trends and technologies to watch out for Think back 10 years. Could you have predicted the current trends and technologies we see today with corporate photography? Think about the changes we have seen in the way businesses use photography to promote their brand, products, and services in just that short space of time. In 2013, Instagram was only just shifting to having short videos on its platform and ads didn’t even exist on the platform. Heck, in 2013 Google+ was actually being used (is it still around? Who knows!). Trends and technologies continue to change and grow. As technology ..read more

Brand photography is a crucial aspect of any business’s marketing strategy. It involves creating visual content that effectively showcases a brand’s products, services, and values to its target audience. Whether it’s for social media, website, or advertising, brand photography can help a business stand out from the competition, establish brand identity, and ultimately, increase revenue. In this blog post, we’ll explore the benefits of brand photography and how it can impact a business. So what are the benefits of brand photography? Establishes Brand Identity The colours of this meal perfectly ..read more

A great professional headshot is more important than ever as so much of our interaction with colleagues and clients moves online. Gone are the days of having a snapshot taken by the intern at work or an iPhone snap by your partner, rather the photos should reflect who you are, come across as friendly and professional, and, most important of all, you should absolutely love them. Whether you’re working with a photographer, or are taking the photo yourself how do you make sure this happens? 1. Prepare for the shoot Preparation is key. This will look different for everyone, but often includes a ha ..read more

There is nothing harder in business than trying to get calendars to align. And that becomes another level of impossible when we are talking about trying to get the calendars of multiple senior executives to line up to get corporate photography done and get that all important team photo for the annual report or website. It can take months of preparation and planning, and then that urgent, unavoidable meeting comes up and it all falls apart again. Either the CEO is missing, or everyone else needs to wait around for them to be free again. What if I told you there was a better way? Photographers ..read more

You’ve gone to the effort of getting beautiful branding photos, they’re exactly what you were hoping for and now you can just toss them up onto social media and the leads will start rolling in. Right? Not quite. I wish I could say that was the case, but the truth it there’s more to having photography as a part of your business strategy than using the photos randomly over your platforms. Here’s a few tips to get you started. Use your images consistently What does that mean? It means use them across all your channels to create a consistent image of you and your brand. An excellent example of ..read more