Biography and Introduction Ian Bates, Marketing and Partnership Director for Two Sides interviewed Magnus Thorkildsen, Owner of Grafkom, Owner of a publishing company and Country Manager of Two Sides Nordics, in the latest Insight interview. “I’d like to introduce you to our guest, Magnus Thorkildsen. Magnus, you’re very welcome. By way of a brief introduction… Magnus leads the Two Sides campaign in the Nordics region. He is also the owner of Grafkom, the largest print network in the Nordics and owns a publishing company.” Here’s a brief summary of his responsibilities, past and presen ..read more

New paper packaging initiatives have soared in the last few years, making way for some interesting re-designs of our well-known products. Here are some recent packaging innovations from big supermarket brands. Walkers Snack A Jacks Paper Wraps Walkers ‘Snack-a-Jacks’ are getting a paper makeover! This lunchtime staple is getting an eco-upgrade, with its outer wrap going completely paper-based. This move from plastic to paper is set to reduce the brand’s overall use of virgin plastic by 65 tonnes each year! This new packaging format was trialled in Tesco’s across the UK during 2023 on thei ..read more

Two Sides is excited to announce its newest member, PulPac, the inventors of Dry Molded Fiber. PulPac provides packaging producers with a manufacturing technology for sustainable packaging that meets industry needs for scalability, production rates, and cost efficiency. In just a few years, PulPac has pioneered fibre moulding. “Our groundbreaking technology helps producers within the packaging industry to swiftly transition toward circularity. With our cost-competitive, fibre-based alternative, they can meet the market and planet’s needs for responsibly produced packaging but also gain leve ..read more

Biography and Introduction Ian Bates, Marketing and Partnership Director for Two Sides interviewed Matt Booker, Founder of Cousin in the latest Insight interview. “I’d like to introduce you to our guest, Matt Booker, founder of COUSIN. By way of a brief introduction… Matt attended Aston University and studied Business Management, after which he joined London based Annual Report & Accounts Printer Litho-Tech. He founded COUSIN in 2002, initially based within B1 sheet-fed Printer Spin Offset with the aim of providing a comprehensive print production solution direct to lifestyle and premiu ..read more

Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability Two Sides has challenged over 2,650 organisations found to be communicating greenwashing messages to their customers. Over 1,180 organisations have, so far, removed misleading anti-paper statements. Economic pressures remain the driver for much of Greenwashing, and many organisations that have relied on paper to communicate with their customers are increasingly transitioning their customers from traditional paper-based services to digital platforms in a bid to reduce costs. The switch to digital ..read more

Baumer hhs are hosting a series of webinars throughout May, examining Hotmelt Applications Hot melts are essential for many packaging applications due to their fast setting and immediate bonding. However, like any product, there are pros and cons. This webinar will present new and unpublished findings on strategies to reduce costs, increase profitability, and lower the carbon footprint of adhesive application. As one focus topic, Baumer hhs will discuss ways to prevent packaging and upstream production process disruptions that could potentially impact overall production profitability and rel ..read more

A raft of new research has found that not only has direct mail increased in effectiveness, but people prefer it too. As the UK gets used to longer days and warmer temperatures, the marketing industry is showing strong signs of recovery, with many companies increasing their marketing budget. The latest edition of the highly influential IPA Bellwether Report has just revealed that the industry is experiencing a run of growth that goes back to Q2 2021, providing another sign that the UK is emerging from recession and the pressures of inflation. While this is good news for the marketing sector ..read more

JICMAIL scales up its Response Rate Tracker for 2024, revealing new Direct Mail and Door drop benchmarks from over 2,300 campaigns and thirteen contributing organisations London, 22 April 2024: JICMAIL – The Joint Industry Currency for Mail – has today released the latest results from its Response Rate Tracker to reveal that the average warm Direct Mail campaign has a response rate of 7.9%, cold Direct Mail 0.9% and Door Drops 0.6%. The JICMAIL Response Rate Tracker 2024 contains aggregated anonymous campaign level data gathered from over 2,300 campaigns by thirteen different organisations ..read more

Biography and Introduction Ian Bates, Marketing and Partnership Director for Two Sides interviewed Herwig Kirchberger, Managing Director of DELSCI, part of the Delfort Group “Welcome Herwig to the Two Sides Insight Interviews! By way of a brief introduction… Herwig is Managing Director at the Austrian-based, applied research company DELSCI and since 2020 responsible for strategic business and packaging development activities. DELSCI is designing next-generation fibre-based packaging solutions for Delfort, a global speciality paper manufacturing & printing group. With a team of over 20 s ..read more

“There are a lot of things on my agenda right now” A month before the doors open on drupa 2024, Sabine Geldermann, Director drupa, Portfolio Print Technologies, explains what’s like preparing for a global print trade show, what people can expect from the event, what it means for the print industry, and what the atmosphere is like when it’s in full swing. What is your day like at the moment? The dynamics are increasing day by day, as well as the anticipation. We are in regular and very intensive dialogues with our exhibitors when it comes to technical requirements from both sides, especially ..read more