In today’s competitive marketplace, winning new print business requires more than offering quality products and services. It demands a strategic approach incorporating community engagement to strengthen customer relationships, build new relationships, and establish trust with local businesses. Summer is the perfect time to get involved and entrenched with your community. Here are a few ideas […] The post 3 Tactical Strategies to Secure New Print Business Over the Summer appeared first on Print Media Centr ..read more

Finding high-quality leads ready to buy can be challenging for everyone, including printers. Luckily, influencer marketing is a valuable tool for capturing interest from warm prospects.  WHAT IS INFLUENCER MARKETING? Influencer marketing uses the attractive power of a popular person to bring attention to your business. Usually, the influencer is paid to serve this role, […] The post How Influencers Can Help Printers Get Better Marketing Results appeared first on Print Media Centr ..read more

Attention Printing and Marketing Businesses – BREAKING NEWS! The National Association of Realtors (N.A.R.) has agreed to a groundbreaking settlement, potentially leading to a significant drop in home selling costs by eliminating the standard 6 percent sales commission and lower home prices.  As a result of this settlement billions of dollars are expected to flow […] The post Big Changes in Real Estate Mean New Opportunities Ahead for Print Businesses appeared first on Print Media Centr ..read more

Are you ready to start a relationship marketing program that strengthens ties with your best print customers? We’ll use targeted email and add deeply insightful print to bring customers closer and transform our relationships with them.  Here’s how to get started, what to watch out for, and how to take it up a notch once […] The post How Printers Can Start a Relationship Marketing Program appeared first on Print Media Centr ..read more

Over eleven days from May 28 to June 7, 2024, 1,427 exhibitors from 50 countries will present innovative technologies, solutions, and topics that affect the industry now and in the future. A wide range of special events will provide valuable know-how. Focus on digitalization and sustainability. The international printing industry is eagerly looking forward to […] The post drupa 2024: The Prime-Time Event for the Global Printing Industry appeared first on Print Media Centr ..read more

With Valentine’s Day in February, you already have a door cracked open for the opportunity to share some printspiration and print love with your creative print customers. Here are four ideas for winning some hearts, minds, and dollars. Creative Color Combinations A color pallet is key to branding and marketing campaigns. Many of the design […] The post 4 ways to Share Printspiration and Print Love in February and All Year Long appeared first on Print Media Centr ..read more

I’m a systematic person when it comes to sales, always have been. So what in the world was I thinking when I spontaneously upsold something so big it would double the price of the customer’s project? You guessed it. PRINT. Crazy stupid print – and it worked! I’m going to walk you through how I […] The post Crazy Stupid Print Love appeared first on Print Media Centr ..read more

Digital marketers are faced with two growing challenges — digital marketing effectiveness is being reduced due to increased user privacy, and at the same time, digital advertising costs are increasing. This presents opportunities for direct mail suppliers. However, there is an increasing number of digital-first direct mail companies. These companies sell directly to digital marketers […] The post Print’s New Frontier: Profit Potential of Integrated Direct Mail Campaigns appeared first on Print Media Centr ..read more

Known internationally as Mr. Magazine, Dr. Samir Husni discusses the current state of magazines and publishing, his first visit to drupa and the topics he’s presenting at the drupa Cube and drupa DNA, and where you can find more than 180,000 first-edition magazines he has collected over the years. Dr. Samir “Mr. Magazine’ Husni: https://mrmagazine.me […] The post VIDEO: drupa DNA Deep Dive with Dr. Samir Husni aka Mr. Magazine appeared first on Print Media Centr ..read more

Greetings Citizens of The Printerverse and welcome global print and marketing professionals to a New Year for the printing industry. 2024 already feels like it rolled up in a muscle car, rolled down the window, pointed at us with a baseball bat, and said, “I heard you’ve been talking crap about me.” It’s down to […] The post CMYK MANIFESTO 2024: Rewind, Reignite and Represent the Printing Industry appeared first on Print Media Centr ..read more