Engagement season happens every year (like clockwork), and every year thousands of wedding pros across the country scramble to figure out how they are going to capitalize on it. Because, for whatever reason, a lot of people think they can get through the most important sales season in the wedding industry without a plan to put their business in front of the new cohort of recently engaged couples. Maybe it’s because they’ve gotten away without it in the past or maybe it’s because they don’t know where to start. But, regardless of where on the spectrum of “I’ll risk it without one” to “I know I ..read more

Whether you are starting your wedding business or in the thick of running it, 2 things always seem to be true. The first is there is never enough time: enough time for admin work, enough time for creative thinking, enough time for yourself. The second is there is always something you can learn—because you’re always sure to have questions about the best way to get things done! But on an internet that is seemingly endless, it can feel impossible to search through all the results you get—let alone type in the right combination of words to find what you need. So today, we wanted to round up some o ..read more

When it comes to making sure the time you spend creating content is “worth it,” perhaps at the top of the this-can-be-a-waste list are the blogs you manage to write. Because since writing really isn’t your jam and they can be a struggle to get done (let us take a wild guess), you’re just trying to get words on the page. The thing is, it doesn’t matter how much time you spend writing a blog post, how pretty it is or how much of a story it tells—that blog post isn’t doing anything for you if it isn’t optimized for search. So today, we wanted to walk you through the steps to making sure your effo ..read more

If you used to feel like you spent too much time on social media, well howdoya feel about it now? Maybe you’ve been successful at walking away from your phone or maybe your screen time has skyrocketed but, regardless of which camp you fall in, there is one thing that has never been truer for business owners—social media is a powerful marketing tool. But, just because you’re waking up these days knowing that your potential customers are doubling down on their ‘gram research doesn’t mean that you’ve gotten any faster at feeding the social media machine. Today we wanted to share ideas for social ..read more

A while ago we realized that running a business in the midst of a pandemic had been our reality for half of our “existence.” We launched in May of 2018, and before we even had a chance to work the kinks out, we were forced into the ultimate business challenge. And it was just that—a major challenge to figure out ways to produce what we needed to while keeping everyone safe while we were at it. It turned what was a routine of working together on a weekly basis into a fully remote one. It turned an attitude of, “Sure, you can totally come to the shoot,” into a only-people-who-must-be-there-shoul ..read more

When you’re trying to run a business, there never seems to be enough time. Time for replying to emails. Time for staying on top of your bookkeeping. Time to organize your office. Time for yourself…you get the picture. And while your time is precious (and certainly limited), there are ways to save it—if you can find the tools to help. So today, we wanted to cut right to the chase and help you understand how stock photos can save you time and feel like you’re finally keeping up. No time spent coordinating photoshoots If you’ve ever coordinated a photoshoot before, you know it can be as much work ..read more

When you’re trying to market your business or build your brand, sharing images is a big part of your effort. Because you know “a picture is worth a thousand words.” Because you know they make it easier to get content out the door. Because you know they help stop the scroll. But—do you know if you actually have the legal right to use the ones you are? There are so many ways the law impacts how we all run our businesses, but we aren’t lawyers and make guesses about what’s okay and what’s not. And one of the things we’ve seen wedding business owners making guesses about is whether or not it’s oka ..read more

There’s just something about customizing something that makes it extra special—am I right? Because even when you’re looking at something and think, “That’s just what I need,” you might also be thinking, “But is it exactly what I need?” That little voice might make you think twice about hitting add to cart—or it sends you searching for a way to customize your purchase. Our acrylic styling blocks are the same. And while lots of people love our curated sets for simplicity (we did also build them with specific scenarios in mind!), there are plenty of instances where you might want to build your ow ..read more

Having a website is a must for any modern business, and there is a ton of evidence out there to prove it. But knowing you need one and building one are two different things. Because, as soon as you sit down to start, you quickly realize that you’ve opened a can of worms—and you’re not exactly sure how to handle it. So today, we wanted to walk you through the steps and answer your questions about how to build a website. Whether you are working hard behind the scenes to launch your wedding planning business or are rebuilding a website as a part of a rebrand, here are the steps you need to follow ..read more

The life of a business owner has been an interesting one over the past 2 years. And, while we were hopeful for things to feel a lot more “normal” after a year of it being anything but, we’re kind of glad it wasn’t. Because you grow in the grey—and we certainly have this year! So, as we look forward to another year that is another shade of grey, here are some of the things we celebrated and were challenged by in 2021. And this isn’t even all the #babiesatsourcedco! Celebrated Sourced Co’s 3rd Business Birthday / It’s hard to believe that 3 years have gone by since we hit launch on this busines ..read more