1354022389, Marina Demidiuk As you work hard to carve out a unique space within your industry, you likely spend a lot of time developing an effective digital marketing strategy. How are you standing out amongst a crowded playing field? Is your messaging resonating with your audience? Are you creating the right kind of traction for your brand? A major component in ensuring that your digital marketing strategy is working as hard as possible for your business is ensuring that you have strong visual content across the board, from paid social to email marketing campaigns and everything in betwee ..read more

1322301439, DrAfter123 You use pictures. You’ve got a logo. You even painted your bathroom in your brand colors. But are you using vectors to help promote your brand? Scratching your head? Don’t worry, we got you. Technically, vector graphics, or “vectors”, are graphics made of points, lines, curves, and shapes that are based on mathematical formulas. They differ from digital photography and other “raster graphics” that are made up of thousands of pixels because no matter how big or small you scale a vector, it always retains its crisp, clear resolution. Logos are often created as vectors b ..read more

176093352, labsas Most of us think of texture as something you feel when you run your fingers over something. But whether it be a brick wall or a marble countertop, you see surfaces with your eyes before you ever touch them with your hands. In physical art, texture is determined by the materials you use; clumps of paint or carved stone, for example. When it comes to graphic design, artists aren’t limited to the materials they use to achieve texture. Here are some answers to common questions about texture in design, specifically graphic design, as well as some tips, tricks, and best practice ..read more

1266493570, Geber Since the Covid-19 pandemic, the healthcare industry has been under a spotlight like never before. Pharmaceutical companies have suddenly become household names and in-depth discussions around health have become part of everyday conversation. Whether you are a General Practice, Pharmacy, or Fitness Center, it’s crucial that marketing strategy cuts through the noise and is visually engaging to your audience. To help, we’ve come up with five tips for healthcare marketers based on the insights from our Visual GPS research which looks at the key factors affecting consumer purc ..read more

801744236, FilippoBacci Whether you’re adding photos to your website, social media, or physical print materials, you’ve probably realized there isn’t a one size fits all answer to image sizing – requiring you to optimize images for different platforms. Your Facebook images should be one size, your blog requires another, and the brochure you’re printing also needs a different size. But you don’t need to feel overwhelmed by the different sizes you need for different uses. We’ve created this guide to help you quickly find the right dimensions for your images whether that’s a Pinterest pin or a ..read more

1174091870, Tempura Sometimes you capture videos (or choose from iStock’s wide selection of stock footage), and then realize they’re not positioned the way you want. Or (maybe) you want to flip the image to create a special effect. There are also times when you only want to use a specific area of a video. It could be that you want to focus the attention on that section, or eliminate defects in the surrounding area. In both situations, you need to master how to crop and rotate videos to get your desired result. Cropping and rotating videos will help you both achieve the desired framing, and ..read more

472670309, GabyScheewe-Pfeil Creating videos and films can be an expensive process. Between purchasing cameras and lighting rigs and the time it takes to create great footage, it’s easy to go over budget. One time and money-saving tool available for anyone making a film, commercial, music video, news segment, etc., is stock footage. With stock footage, someone else already spent time and money creating stock video clips you can use in your projects. While stock footage can’t and shouldn’t replace every scene in your project, you might find it’s an affordable way to fill in some scenes for y ..read more

1356463769, nadia_bormotova Green screens or blue screens help video creators change the environment they depict in videos to get the creative and engaging element they want. Commonly used in Hollywood, this allows them to create realistic environments and backgrounds without shooting in specific locations. The biggest question is how to put a background on a green screen to create unique visual elements that meet the creative requirements of the environment they are trying to portray. In this article, we break down everything you need to know about green screens and provide clear, easy-to ..read more

1170646645, PeopleImages Amid the rise of “quiet quitting” and with questions on how business owners and HR leaders should react, iStock has released new research during World Mental Health Month about new attitudes that have impacted how life in the workplace is being visualized in advertising and media and the wider effect it can have on younger employees engagement. According to VisualGPS, an iStock research initiative, one out of three Gen Z and Millennials globally (41%) are more focused on having a better work/life balance than in attaining job security (29%). The findings also revea ..read more

1227598136, filo Images help brands to boldly tell their stories. When you entertain while also getting your point across, you’ve checked two must-dos off your list. Plus, since viewers process images faster than text, you only need to keep their attention for a few seconds. Vector graphics add personality to your business and visually communicate important information. And since they’re easy to edit and work with, they’re a flexible, functional addition to your creative workflow. There’s a lot of freedom to use vectors however you want. The size and color of the images are yours to adapt a ..read more