I’m sure anyone reading this right now has seen in an aisle where there’s at least one product that uses shea butter as an ingredient. Shea butter isn’t something new in the beauty industry. Due to its highly moisturizing benefits, it is used in many skin and hair products. What it is Shea butter comes from the kernels of karite trees, which are native to West Africa. The ivory-colored butter is basically fat that is extracted from the nuts after they are dried, crushed, roasted and then pressed into a liquid, which is then whipped and kneaded into a thick butter. Besides using it as a ..read more

Candy corn, jack-o’-lanterns, horror movies, costumes…Yes! It’s that time of year again! If you’re getting ready for the weekend to go out with friends then you’ve probably already decided what costume you’re going to wear and what makeup look you’ll do to go along with it. But if you’re like many people out there struggling with keeping your makeup intact then we’ve got you covered. Before applying makeup, we believe in the importance of having a flawless base by having a good skincare routine. If you first take care of your skin then your complexion will naturally shine through and your mak ..read more

Several years ago, sheet masks took the beauty world by storm and became integrated in every beauty lover’s facial skincare routine. Now, we no longer want to only take care of the skin on our face but also for the rest of our body. Our When Beauty and the Breast Bio-Cellulose Sheet Mask is one of the sheet masks in our body-care line that helps to hydrate, firm and nourish your chest. Find out more below about what key ingredients we used to formulate this unique mask! Ingredient 1: Pomegranate Extract Pomegranate has been consumed for its health and beauty benefits since ancient times. For ..read more

Let’s face it, breast cancer is something we all know about but we don’t really talk about it openly with those around us. It is a life-threatening disease that affects about 1 in 8 women in the U.S. and is the most fatal type of cancer for women. Thankfully, due to advancements in medical treatments and various campaigns raising awareness, the number of deaths has been reduced.   Why Is It Important While there is no definitive method of preventing breast cancer, early detection is important because it is associated with an increased number of available treatment options, increased sur ..read more

As all of you skincare junkies may know, there are several ingredients in the beauty industry that help keep skin clear and regulate oil production, such as tea tree oil, charcoal, hyaluronic acid, etc. However, one that's not commonly talked about is volcanic ash. Don’t let the name scare you off—this ingredient is totally safe and beneficial for your skin. Read below to find out more! What it is   Volcanic ash is a mixture of mineral and rock that comes out during a volcanic eruption. Volcanic ash particles are small, porous, and absorbent. Due to its structure they are particularly use ..read more

  Green tea has been a staple ingredient in Asian households for centuries thanks to its many health benefits. Using it topically for skin care-related reasons has become popular in the beauty community and has resulted in many DIY green tea mask recipes popping up online. But what is so great about green tea? And why is it becoming one of skincare's top ingredients to use? Read below more to find out more! What it is Green tea is well known for its reputation of containing high levels of antioxidants. It’s great for detoxing, aiding in digestion, and even weight loss. Also, green tea h ..read more

Skin can be affected by various external aggressors such as UV radiation, air pollution, and age-related deterioration. All these factors can cause oxidative damage to the skin leading to premature aging. In order to protect your skin from aging prematurely and protecting its barrier, it’s vital to use anti-aging ingredients in your skincare. This is where Camellia Flower comes in—this plant has impressive antioxidant, anti-pollution, and soothing abilities. Read below if you want to find out more! What it is Camellia Japonica, or commonly known as Camellia, is a flower native to Japan, Korea ..read more

Now that climate change, exploitation of animals, and taking action for a sustainable future is becoming part of the mainstream rhetoric, more and more individuals are trying to adopt a vegan lifestyle. They are starting off with eating plant-based meals, getting rid of plastic straws, and recently joining the vegan beauty craze. The positive outcome to this new trend and awareness, beauty companies are joining in on the whole clean beauty industry. In this article, we will show you all how to look your best with just a few products that are causing less harm to the environment and to other li ..read more

 Now that summer is coming to an end, it’s time to treat those pretty sunburned faces of yours. Though it was great to finally go out and get some well-deserved sunshine and fresh air, being outdoors for a long time means you are bound to be exposed to harmful UVB and UVA rays. Exposure to sun rays causes not only the obvious signs of sunspots but it also damages the collagen that’s in your skin, which reduces skin elasticity and causes premature aging. This is why after-sun care is vital in preventing the negative effects of sun damage.     All About Vitamin C In the pursuit o ..read more

Whether you’re an incoming freshman year or already a veteran college student, getting yourself mentally and physically prepared for the new fall semester can be nerve-wracking. There will be nights when you’re craving to go to a spa with your girlfriends, but your bank account is screaming at you that you can’t afford it. Well, we got you. Here at When Beauty, we believe that taking some time to pamper yourself shouldn’t require you to spend all your monthly savings!  Read below for a simple yet effective and inexpensive back-to-school skincare routine that’ll get you to look forward to ..read more