Farm Journal report examines motivations that drive the change journey for technology early adopters, provides value-chain insights to propel adoption. Lenexa, Kan., (April 2, 2024) – At the start of every growing season, U.S. producers are asked to produce more with less amid a mounting array of challenges. At the same time, they receive increased input from consumers and a value chain that is less connected to agriculture than ever before. To meet these challenges, farmers are turning to technology to streamline processes and capture both time and opportunity. Shedding light on the opportuni ..read more

Industry Partnership Unveils Barriers and Opportunities in Sustainability Data Collection Throughout Pork Supply Chain Trust In Food and The Sustainability Consortium explore data collection and sharing within pork and row crop producers.  Lenexa, Kan., (Feb. 8, 2024) – Amid the new focus on regenerative practices in U.S. agriculture and the unprecedented investments in climate-smart commodities, Farm Journal’s Trust In Food and The Sustainability Consortium (TSC) are partnering to gather insights into the vital role data collection and sharing plays in measuring sustainability in the por ..read more

Farmer engagement with data-driven, farmer-centered messaging doubled compared to traditional outreach strategies.  Lenexa, Kan. (Feb. 1, 2024) — A new web-based tool provides an interactive guide to help conservation professionals optimize and scale engagement with farmers and ranchers. The step-by-step tool is designed to help groups ranging from supply chain businesses to local conservation districts develop effective ways to engage farmers on how conservation can fit within their operations, encourage adoption and enroll producers into programs. Farm Journal’s Trust In Food developed ..read more

Ducks Unlimited and ABS Global further the program’s capabilities to support ranchers in enacting climate-smart change with technical assistance and genetic innovation.  Lenexa, Kan., (Dec. 12, 2023) – For two years Trust In Beef has been working to empower beef producers on their sustainability journeys by leveraging the power of Farm Journal’s Trust In Food and Drovers brands with the ingenuity and innovation of private-sector and non-profit partners. Trust In Beef is proud to welcome Ducks Unlimited and ABS Global to bolster the technical expertise provided by ..read more

Dairy producers will gather to recognize award winners and network with industry peers Nov. 28-30 at Caesar’s Palace in Las Vegas. Lenexa, Kan., (Sept. 25, 2023) – The first MILK Business Conference award winners have been announced and will be recognized at the 2023 MILK Business Conference  set for Nov. 28-30, at Caesar’s Palace in Las Vegas. Honorees include the Leader in Technology, Young Producer and Employee Excellence award winners.  Sponsored by Boehringer Ingelheim, the MILK Business Young Producer Award winner is Ben Smith of Cool Lawn Far ..read more

Cedar Falls, Iowa (Aug. 25, 2023) — Pro Farmer, a division of Farm Journal, shared its much-anticipated production estimates today for the 2023 U.S. corn and soybean crops after analyzing information from the 31st annual Pro Farmer Crop Tour and other sources. The estimates are informed by Crop Tour data and observations collected this week through an exceptional effort by scouts in thousands of fields across seven key Midwestern states. Corn:  Pro Farmer estimates the 2023 U.S. corn crop at 14.960 billion bu. based on an average yield of 172.0 bu. per a ..read more

Cedar Falls, Iowa (Aug. 21, 2023) — Scouts will fan out across the Midwest this week to measure this year’s corn and soybean yield potential during the 31st annual Pro Farmer Crop Tour. The tour runs Aug. 21-24, covering seven states and capturing the attention of the agriculture industry and national media. Observations and results of the Pro Farmer Crop Tour will be shared nightly at in-person events throughout the tour and streamed live online at www.agweb.com.  “Heading into this year’s tour, we know the corn crop was heavily stressed by dryness through J ..read more

Latest News From Top Producer A Tribute To “Dr. Agricultural Finance” Danny Klinefelter Klinefelter was an internationally known thought leader in agricultural finance, farm and ranch management, business and personnel management, and risk management. August 4, 2023 Conservation 5 Steps to Step Into Sustainability For many growers, it can be incredibly difficult to know where to start. Sarah Beth Aubrey August 4, 2023 Technology John Phipps: AI Aftershocks “Farmers are likely far down the list of threatened occupations.” John Phipps August 4, 2023 Content retrieved from: htt ..read more

Lenexa, Kan., (June 28, 2023) – The Ag Economists’ Monthly Monitor survey, a joint effort between Farm Journal and agricultural policy research centers at the University of Missouri, launches today with results from its first monthly survey. Questions were sent to nearly 60 agricultural economists nationwide to gauge perspectives on important drivers of agriculture and provide unique, timely insights that affect stakeholders at all levels of the industry. Participants in the Monthly Monitor survey were carefully selected to represent both academic and industry perspectives from across the Unit ..read more

Tyson Foods joins other foundational partners in advancing the collaborative value chain program to help ranchers enact meaningful climate-smart change Lenexa, Kan., (June 15, 2023) – Farm Journal’s Trust In Food is proud to welcome Tyson Foods to Trust In Beef, a collaborative value chain program designed to help ranchers integrate climate-smart agriculture into their operations while sharing their learnings and success stories. Trust In Food is a purpose-driven division of Farm Journal that organizes Trust In Beef in partnership with Drovers and foundational partners Merck Animal Health, Nat ..read more