Base Beauty Creative Agency Blog
3 FOLLOWERS
Engaging posts on Beauty expertise, News, Clean beauty, and Our client services. Learn about how our devotion to this industry inspires our needle-moving work. Base Beauty is an omnichannel branding agency hyper-focused on the beauty & wellness industries, creating everything that the consumer sees and touches.
Base Beauty Creative Agency Blog
6M ago
Quiet quitting has become a thing. A big, buzzy thing. Everyone has their own take on it, but we can probably agree on its essence: staying at your job, showing up (in-person or remotely or however you work) but performing it at a minimal level, going through the motions in a way that perhaps won’t ..read more
Base Beauty Creative Agency Blog
7M ago
Jodi Katz is the Founder and Creative Director at Base Beauty Creative Agency, where a team of seasoned beauty professionals accelerates growth for their clients across all sales channels and marketing touchpoints. Katz is also a consultant member of Women in Retail Leadership Circle! We asked Katz a series of questions to get to know ..read more
Base Beauty Creative Agency Blog
7M ago
Rethinking talent recruitment post The Great Resignation. The Great Resignation, where millions of people quit their jobs to seek out different opportunities, suddenly caused the job search and recruiting process to become an employee marketplace. Although a challenging time to find talent, as a business owner I learned to embrace it. I realized that, since ..read more
Base Beauty Creative Agency Blog
7M ago
Brandon Brown, CEO and Co-Founder of GRIN, has always been a thrill seeker, an asset that has been crucial in his success. Growing up in the Sacramento area of California, Brandon grew up outside doing every sort of extreme sport! When asked if he had a need for speed, he said it was less a ..read more
Base Beauty Creative Agency Blog
7M ago
If you haven’t already heard us shouting from any rooftop we can find, this summer at WHERE BRAINS MEET BEAUTY™ Podcast is brought to you by our sponsor, GRIN! This season at our podcast has focused on Artistry —and GRIN, the #1 Influencer Marketing Platform, fits that theme perfectly. Here are 9 reasons why GRIN ..read more
Base Beauty Creative Agency Blog
8M ago
If you’ve listened to our podcast, WHERE BRAINS MEET BEAUTY™, you no doubt know that I’m obsessed with Bravo, and specifically with the Real Housewives franchise. So, it was a particular thrill to welcome Gina Kirschenheiter, star of The Real Housewives of Orange County, to the show. We recorded our episode live in front of ..read more
Base Beauty Creative Agency Blog
8M ago
One of my favorite opening questions to my podcast guests is, “What did your 11-year-old self want to be when you grew up?” If you follow the podcast, WHERE BRAINS MEET BEAUTY™, or have read my new book, Facing the Seduction of Success, you know how this has proven to be a great way to ..read more
Base Beauty Creative Agency Blog
8M ago
When did you last think about what your 11-year-old self wanted to be when you grew up? If you follow my podcast, WHERE BRAINS MEET BEAUTY™, or have read my new book, Facing the Seduction of Success, you know that I often ask my podcast guests about their childhood dream and how they saw their ..read more
Base Beauty Creative Agency Blog
8M ago
Recently, Base Beauty’s COO Aleni Mackarey, Ph.D., MS, and Emily Horrego, our Senior Digital Marketing Strategist, led a webinar for Brandwatch that explores how we use data to drive our creativity. (Here is a link to the Brandwatch case study on Base Beauty.) This expansive webinar provided a wealth of thinking and learning into how we ..read more
Base Beauty Creative Agency Blog
8M ago
The President of the United States. A violinist. A race-car driver. What do these professions have in common? Other than being pretty cool jobs, these titles were all of interest to a 10-year-old Shontay Lundy, who’d eventually become the creator and founder of her own brand — Black Girl Sunscreen. Though she didn’t become a ..read more